Whitebox Canned Cocktails Drive 100% Revenue Growth as New Serves Debut

Whitebox Cocktails has formulated two new drinks from “heritage” recipes, debuting them to the retail market for the first time. According to The Spirits Business, the Whitebox canned cocktails lineup now includes an authentic 1944-style Mai Tai (23% ABV) and a pre-Prohibition Clover Club (22% ABV). While the Mai Tai offers a bold, rum-forward experience, the Clover Club marks the UK’s first canned version of the gin and raspberry classic, complete with its signature foam top.

A Mission for Authentic Standards

Ben Iravani, co-founder of Whitebox Cocktails, notes that the UK currently lacks regulation for cocktail labeling. He told The Spirits Business that “just because a product says ‘Mai Tai’ or ‘Clover Club’, it doesn’t mean you are getting the authentic cocktail.” Consequently, the brand promises to stick strictly to classic recipes, bringing drinks “faithful to their heritage” directly to the consumer’s fridge.

Scaling Production Amid Market Success

The launch arrives as the UK premium ready-to-drink sector grows by 10% annually. To keep pace, the team—consisting of Iravani, Pietro Collina, Josh Rennie, Alex Lawrence, and Jack Wareing—has scaled production to eight million cans per year at their Edinburgh facility. This expansion supports the rising demand for Whitebox canned cocktails across both domestic and international markets.

Explosive Financial Performance

During the 2025 trading year, the company doubled its revenue to £4.1 million (US$5.44m), representing a 100% increase over 2024. Furthermore, Whitebox canned cocktails now reach over 1,000 independent retailers and major stockists like Selfridges, Harrods, and Sainsbury’s. This momentum extends to the US, where the brand witnessed a staggering 400% sales growth within its first six months.

Dominating the Premium Retail Space

Co-founder Josh Rennie shared with The Spirits Business that Whitebox canned cocktails often rank as a top 10 performing brand across all beer, wine, and spirits categories for their premium partners. He attributes this success to the team’s years of experience in the world’s top bars, which allowed them to refine these recipes for home consumption.

Expanding the Award-Winning Menu

The Mai Tai and Clover Club join a diverse menu of Whitebox canned cocktails, including the Pocket Negroni, Freezer Martini, and Squeezy’s Margarita. Starting 27 March, consumers can find these new expressions at leading UK retailers, wholesalers, and the brand’s official website. By delivering full-strength classics, the brand continues to lead the premium shift for Whitebox canned cocktails.

Source of information

The Spirits Business Article — Whitebox revenue up 100% YOY as new serves debut, written by Georgie Collins

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