Caribbean brand Duppy Share rum has set a bold target of £1 million (US$1.3m) through a new crowdfunding campaign, according to The Spirits Business. The funds will drive international growth as the brand strengthens its presence in more than 30 markets, including a recent entry into the United States.
Within the first 24 hours of the announcement, the campaign secured pledges of around £250,000 (US$336,000). Priority access for the crowdfunding effort opens on August 8 via the brand’s official website.
Backed by British rappers Stormzy and Kano, Duppy Share claims 25% of the UK’s premium rum market share. The brand also thrives in the ready-to-drink (RTD) space through collaborations with Moth, Old Jamaica, and Ting, selling more than two million canned cocktails annually.
Supporters of the Duppy Share rum crowdfunding campaign can expect unique benefits. These include exclusive product drops, limited-edition releases, VIP experiences, behind-the-scenes access, and early availability of new products.
Jack Orr-Ewing, CEO and co-founder, told The Spirits Business:
“We’ve spent the last 10 years building Duppy Share into the UK’s leading independent premium rum brand – but we’re just getting started. With the launch of Duppy House and our global push, we’re ready to take on the giants of the rum industry. This raise is about bringing our community along for the ride – giving people the chance not just to drink Duppy, but to own a part of the next great drinks success story.”
Coinciding with the crowdfund, the company has introduced Duppy House, a new range targeting the £1bn+ house-pour rum sector. The lineup includes three speed-rail expressions—Gold, Silver, and Spiced—developed in collaboration with bartenders and trade specialists to meet high-volume demand without sacrificing quality.
The first rollout has launched with Simmons Bars across the UK, starting with the Gold variant.
Frost from the Duppy team explained to The Spirits Business:
“We’ve had venues and bartenders asking us for years to create a house rum that delivers both quality and value – and now the time is right. Duppy House is everything we’ve learned distilled into one range. To launch it with a forward-thinking group like Simmons is a huge moment for us.”
Stefan Kokot, director of product at Simmons Bars, praised the collaboration:
“We’re thrilled to be the launch partner for Duppy House – a rum that’s been created with a deep understanding of what the on-trade really needs. From the liquid to the look and feel, it’s been a genuinely collaborative process with the Duppy team. We’ve always admired their energy and instinct for brand-building, and Duppy House feels like the perfect product for our bars – fast, flavorful, and full of personality.”
The brand believes Duppy Share rum now has a competitive advantage as a “go-to” option for operators who want to increase sales without compromising consistency or flavor.
Founded in 2015, Duppy Share rum celebrates its 10th anniversary this year. To mark the milestone, the brand released a legacy edition rum in July and also claimed a Guinness World Record for creating the world’s largest rum punch.
With the dual launch of its crowdfunding campaign and Duppy House range, the brand signals a new era of growth and ambition in the premium rum market.
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The Spirits Business Article — Black Tears rum lands in Finland, written by Miona Madsen
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