Brix Distillers, a Sydney-based craft rum distillery, launched a core range of Australian rum. The brand aims to educate Aussies on embracing rum, for beginners and aficionados alike. This is considered the first significant launch since the company’s foundation.
Brix launched in 2018 and, until now, has relied upon imported spirits for the dark rums in its range. After five years of hard work, the distillery can finally release the local rums it has been striving to produce, with enough mature stock to send around the country.
They now have enough aged rum to stop importing rum and develop their flavors by drawing down on their barrel-aged rum. The development follows the launch of Brix’s first 100% Australian-distilled and matured rum, Select Cask Series Stout Barrel Release, in 2022.
The new range comprises three distinct expressions, all crafted with local ingredients and aged in local wine casks:
To highlight the brand’s maturity, the new core line has been released in sleek, sophisticated bottles with redesigned labels showing full product transparency. Designed with versatility in mind, the distillery said these rums are ideal for cocktail mixing or straight on the rocks.
The Brix Core Range is available online, at leading retailers, or directly from the company’s Surry Hills Distillery. Likewise, Brix recently announced a national distribution agreement with SouthTrade International.
Featured image source: The City Lane
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