Maison Villevert Earns B Corp Certification, Strengthening Its Responsible Model

In 2001, Jean-Sébastien Robicquet founded Maison Villevert in France’s Charente region with a clear ambition: craft exceptional terroir-driven spirits while controlling every stage of production.

Twenty-five years later, that long-term strategy has led to a major milestone. Maison Villevert Group – Saint Vincent SAS has achieved B Corp certification, covering its production companies, brand houses, and distribution entities in France and abroad.

This achievement does not mark a strategic pivot. Instead, it confirms a model the Group has deliberately built over decades.

An Independent and Integrated Structure That Drives Accountability

From the beginning, Robicquet chose not to fragment the value chain. The Group creates its brands, manages production facilities, and structures distribution in France and internationally.

This integrated structure allows the company to act directly on product quality, raw material sourcing, agricultural practices, industrial decisions, logistics, and partnerships.

Independence, in this case, means responsibility.

Today, eight companies and nearly 150 employees work toward a shared mission: reinvent spirits through terroir while respecting ecosystems and the people behind them.

What B Corp Certification Really Validates

B Corp certification recognizes companies that balance profit with environmental performance, social responsibility, and transparent governance. It evaluates systems, not slogans.

Over 25 years, Maison Villevert has built:

• A structured HR policy focused on training, internal mobility, profit-sharing, inclusion, and social protection.
• Governance that integrates environmental and social goals into long-term strategy.
• Active regional engagement that strengthens the local spirits ecosystem.

As founder Jean-Sébastien Robicquet states:

“Excellence only matters if it is responsible… Sustainable performance is a strategic requirement, not an option.”

His statement underscores the company’s philosophy: independence grants freedom to act — and that freedom demands exemplary conduct.

Environmental Commitments Backed by Measurable Targets

Maison Villevert has set concrete objectives:

• Reduce carbon emissions by 50% by 2030
• Cut water consumption by 30% by 2030
• Source 90% of purchases within France under a responsible sourcing charter

The Group also monitors biodiversity scientifically, plants pollinator-friendly hedgerows, installs beehives and nesting boxes, manages soils responsibly, and reduces agricultural inputs progressively.

In short: measure, improve, repeat.

Investing in People and Local Ecosystems

The Group views regional development as inseparable from corporate growth. Through the presidency of Spirits Valley, Maison Villevert helps structure a network of nearly 100 companies in the local spirits sector.

It also supports professional training programs in distillation and spirits management and invests in cultural initiatives that energize the region.

A responsible company does not grow alone — it strengthens its ecosystem.

About Maison Villevert

Maison Villevert, founded in 2001 by Jean-Sébastien Robicquet, combines innovation, terroir expertise, and sustainability. The independent French group develops premium brands including G’Vine Gin de France, Nouaison Gin, June Gin, La Quintinye Vermouth Royal, La Guilde du Cognac, Cognac Grosperrin, Celtic Whisky Distillerie, Anne Bonny Rum, Anderos Liqueur, Excellia Tequila, and Cîroc Vodka.

With B Corp certification reinforcing its governance model, the Group continues to demonstrate that independence, excellence, and responsible growth can coexist in the global spirits industry.

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Source of information

The article is based on a press release from Maison Villevert.

The image of the article is courtesy of © Maison Villevert