Tanduay, the flagship rum of LT Group, finished 2024 as the world’s top‑selling rum for the eighth year in a row, according to Drinks International’s annual Millionaires’ Club report. The Philippine distiller shipped 23.8 million nine‑liter cases, widening its lead over Bacardi (19.7 million) and Captain Morgan (11.5 million).
Roy Kristoffer Sumang, international business development manager, credits “collective team effort and consumer trust” for maintaining momentum while honoring Filipino heritage and craft.
The Millionaires’ Club compiles shipment data from public filings and direct brand‑owner submissions. If two brands show identical rounded volumes, hidden decimal values decide the final order, the publication notes.
Founded in 1854, Tanduay now reaches more than 25 export markets, including:
Each new territory underscores the brand’s strategy of pairing Filipino identity with international quality standards.
Industry analysts expect continued competition among major rum houses, yet Tanduay’s consistent sales growth and widening distribution suggest it will remain the world’s top‑selling rum for the foreseeable future.
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The Manila Bulletin Article — Tanduay is world’s top-selling rum for 8 years, written by James A. Loyola
The image of the article is courtesy of © donfiore via Canva.com
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