Panama‑based Serum Mamie Rum has tapped Latvian distributor 3B Solutions to secure its first foothold in Lithuania, Latvia, and Estonia, The Spirits Business reports.
Darius Augaitis, director of 3B Solutions, plans to give Serum Mamie Rum “a strong focus” because its cocoa‑and‑toffee profile “stands up to famous labels already leading the market.”
The expression honors Mamie, proprietor of Panama City’s notorious 1920s bar, Kelley’s Ritz. According to Serum export manager Stepan Stanek, Mamie’s fearless hospitality inspired a rum that is “rich, smooth, and full of life.”
This launch marks the first phase of a wider Baltic roll‑out. Sister bottlings Ancon and Gorgas will follow once Serum Mamie Rum is established in the region. Currently, Serum’s portfolio sells in 25+ countries across Europe and North America.
The brand’s expansion mirrors recent activity by sibling label Mintis Gin, which partnered with Henkell Freixenet Baltic earlier this month to enter the same three markets.
From Casks to Cocktails—We’ve Got You Covered! Sign up for expert insights, tasting notes, and everything rum-related!
The Spirits Business Article — Serum Mamie enters the Baltics, written by Miona Madsen
The image of the article is courtesy of © Evgeny Karandaev via Canva.com
Launching ahead of World Rum Day on the 11th of July, the Two Shores x…
With more than 25 years of experience in the global spirits industry, Pedro Blanco Garzón…
With 17 years of experience in the food industry—13 of them dedicated to rum—Yasmín Chapetón…
As Chief Operating Officer of the Kaua‘i‑based Kōloa Rum Company, Robert Ramer oversees the operations…
Women Leading Spirits (WLS) is proud to announce Ron Tepuy, the new premium rum from…
With a career that began in the late 1990s, Randolpth Ascaris Sánchez has built a…