Women Leading Rum confirms its participation in Rhum Fest Paris 2024

Published by

Camilo Cesarino

April 24, 2024

Women Leading Rum will be featured at the prestigious Rhum Fest Paris 2024, next to be held in the city of Paris. This event, crucial to promoting diversity and female empowerment within the rum industry, will be held from May 4 to 6 at the Parc Floral in Paris, an emblematic setting for meetings of this magnitude.

Larissa Arjona, Executive President of Women Leading Rum and Export and Marketing Manager of Ron Abuelo, will lead the group of women influencers at this event. Arjona is recognized for its history in the communication of international brands and its commitment to equal opportunities in the sector.

Along with her, prominent figures such as Alexandra Alfaro, Corporate Marketing Director of Liquor Industries of Guatemala; Angelique Jullienne, Global Marketing and Communication Director of Maison Ferrand, in charge of brands such as Plantation Rum, Citadelle Gin and Ferrand Cognac; and Marie El Hanafi, global ambassador of Ron Millonario and Rum Nation, will share their experiences and vision to promote a more inclusive environment.

Rhum Fest Paris will not only be a stage to highlight Women Leading Rum initiatives, but also a celebration of rum culture, showcasing the latest innovations and trends. The festival will include workshops, exhibitions, and panels that will explore everything from distillation techniques to market strategies.

The event not only promotes a comprehensive view of rum, it also strengthens networks between professionals, combining the efforts of Women Leading Rum with the rich tradition and novelties of Rhum Fest Paris to foster a more dynamic rum industry.

We invite all interested parties to join this meaningful event and explore the various activities that Rhum Fest Paris 2024 has to offer. This collaboration is made possible by the support of sponsors including Ron Abuelo, Planteray, Botran, Rum Nation, Ron Millonario, Centenario and Con Designe.

To learn more about Women Leading Rum and the event, visit www.womenleadingrum.com

Camilo Cesarino

Camilo is an audiovisual communicator with over 15 years of experience. He resides in Caracas, Venezuela, and has studied film and television, acquiring skills in writing film scripts. He currently works as a Digital Content Manager at TRL. If you would like to see his portfolio, you can visit his website at http://ccesarino.com.