Women Leading Rum boosts expansion with new directors in Latin America and Europe

Women Leading Rum (WLR) has recently appointed two new directors to strengthen the platform in key markets. Alexandra Alfaro will direct WLR in Latin America, while Angélique Jullienne will lead in Europe. The announcement was made by Larissa Arjona, President of WLR, and aims to continue to promote female leadership, knowledge sharing, and education in the rum industry globally. With these appointments, WLR reinforces its commitment to the expansion and empowerment of women in the sector.

“This is a pivotal moment for Women Leading Rum. With the experience and passion of Alexandra and Angélique, we will achieve unprecedented expansion in Latin America and Europe, consolidating our mission to make visible the impact of women in the rum industry. It is not just about leadership but about educating new audiences and building a community based on learning and professional development. Our goal is for every woman in the industry to have access to training and growth opportunities, and with these new appointments, that dream is closer to reality,” said Larissa Arjona, President of WLR.

Alexandra Alfaro: Corporate Marketing Director—Licores de Guatemala

For Alexandra Alfaro, this appointment represents an opportunity to contribute her experience in marketing and communication to strengthening the role of women in the rum industry. “Being part of Women Leading Rum is an immense honor and a responsibility that I take on with enthusiasm. It is a platform that not only celebrates female leadership but also encourages learning and education of new generations in the industry. My commitment is to contribute to ensuring that more women can access knowledge, mentoring, and opportunities that allow them to stand out in this exciting sector,” said Alexandra Alfaro.

With a vision focused on the future, Alexandra plans to develop training initiatives, workshops, and mentoring programs to inspire and prepare new generations of women in the world of rum.

Angélique Jullienne: Global Marketing and Communication Director for Maison Ferrand and Stade’s West Indies Rum Distillery

For Angélique Jullienne, this appointment is an opportunity to reinforce the importance of transparency and education in the rum industry. “Women Leading Rum is a platform for learning and growth. It is essential that women in the industry have access to tools and knowledge that allow them to evolve and excel. My role at WLR will be to promote educational and training spaces, where we can share our experiences and continue to build the future of rum in an inclusive and equitable way,” said Angélique.

In her position, Angélique will work on creating educational programs, tasting events, and workshops that allow women across Europe to expand their knowledge of rum and its production processes.

Driving the growth of rum through education and female leadership

The arrival of Alexandra and Angélique at Women Leading Rum marks a milestone in the expansion of the organization and its commitment to the education and professional development of women in the rum industry. Her leadership will foster a space for learning, training and mentoring, strengthening the role of women in the industry.

“Our commitment is clear: to create a community where women can access the knowledge and tools necessary to excel in the rum industry. Education is the key to innovation and growth in the category, and with these appointments, we are taking a significant step in that direction,” concluded Larissa Arjona.
For more information about Women Leading Rum and its initiatives, visit www.womenleadingrum.com. Learn about their membership program and be part of their 2025 agenda!

Enjoy more images at The Women Leading Rum Gallery!