Vapoura Introduces New Rum Varieties to its Collection

Published by
Camilo Cesarino

English-based rum label, Vapoura, recently unveiled a fresh addition to its product line at the renowned Frameless art gallery in the heart of London.

This event, enriched with the synergy of music and art, featured DJs and artists to showcase a unique digital art presentation, harmoniously blended with rum-infused cocktails. The gallery showcased a special segment, termed as Vapoura’s “liquid story”, wherein the brand’s master distiller, John Walters, took the attendees through an enlightening journey of the rum’s manufacturing process.

Named ‘Vapoura Gold Rum‘, this new spirit boasts an alcohol content of 42% and is characterized by delightful flavors of vanilla, complemented with subtle undertones of tobacco and chocolate. The release of this rum follows the brand’s initial offering, ‘Vapoura Spiced Rum’, which was introduced to the market in June of this year.

Meticulously distilled in limited quantities employing the age-old copper pot still technique, the Vapoura Gold Rum is available for purchase at a price of £65 (or US$79) on the brand’s official website.

While this rum can be relished in its pure form, the brand encourages rum aficionados to experiment with it in mixology, suggesting a fusion of Port and Chocolate Old Fashioned as an inventive rendition of an age-old classic.

On the other hand, Vapoura’s maiden product, the Spiced Rum, not only shares the same alcohol percentage as its successor but is also infused with the tangy essence of blood orange and lime, further enhanced by aromatic hints of fresh turmeric and black cardamom, all priced at £50 (equivalent to US$60).

The prevailing trend indicates a mounting inclination towards upscale rum, with industry forecasts predicting the premium rum market to soar to a staggering US$17.6 billion valuation by the year 2027.

Source: The Spirits Business

Camilo Cesarino

Camilo is an audiovisual communicator with over 15 years of experience. He resides in Caracas, Venezuela, and has studied film and television, acquiring skills in writing film scripts. He currently works as a Digital Content Manager at TRL. If you would like to see his portfolio, you can visit his website at http://ccesarino.com.

Share
Published by
Camilo Cesarino

Recent Posts

  • News

Rum Books to Give on Holidays: Check Out The Perfect Gifts for Rum Lovers!

As the holiday season approaches, finding the perfect gift for the rum enthusiast in your…

November 21, 2024
  • News

A Fresh Take on Coconut Rum: Rediscovering a Tropical Classic

Inspired by Punch.com’s feature by Chloe Frechette, here’s why Planteray Cut & Dry is changing…

November 20, 2024
  • Interviews

Ruta Maya Rum, Co-Founder & Director: DANILO TERSIGNI

Danilo Tersigni is a seasoned entrepreneur and spirits expert with over 15 years of experience…

November 19, 2024
  • News

Myers’s Rum Unveils Expressions Aged in Buffalo Trace Antique Barrels

Myers’s Rum, the renowned Jamaican dark rum brand, launched two innovative collections featuring rum aged…

November 18, 2024
  • Noticias

Los licores venezolanos más vendidos en Estados Unidos

El mercado estadounidense, conocido por su exigencia, está abriendo sus puertas a varios licores venezolanos,…

November 17, 2024
  • News

Samai Distillery: How Cambodia’s First Rum Brand Wins Over Local Drinkers

As Cambodia’s first rum distillery, Samai has introduced cane spirits to a market dominated by…

November 16, 2024