TreImage announced the release of Tropical Vibes rum, a five-year-aged dark rum that marks the brand’s first venture into the spirits market. The company, known for its lifestyle products, is now setting its sights on building a name in the alcoholic beverages sector.
Charles Singleton, CEO of TreImage, shared his excitement about the new product in an interview with License Global. “We saw a lot of potential in the Tropical Vibes brand when we first met with its founder last year,” Singleton explained. “It’s a relatable and straightforward brand. Our goal is to create a lifestyle brand that spans various product categories, starting with rum.”
To ensure the successful launch of Tropical Vibes Dark Rum, TreImage has teamed up with Tennessee Legend Distillery and Antheum Spirits. Tennessee Legend Distillery, based in Sevierville, Tennessee, brings a wealth of distilling expertise and a rich history to the partnership, making them an ideal collaborator for this new venture.
In the same interview, Kim Jones, CEO of Tropical Vibes, emphasized the brand’s commitment to quality. “Our new Tropical Vibes Dark Rum is a celebration of our dedication to craftsmanship,” Jones said. “From selecting the finest ingredients to perfecting the aging process, we’ve poured our passion into every step. Each sip of this rum delivers a taste of paradise, capturing the true essence of the tropics.”
With the launch of Tropical Vibes Dark Rum, TreImage is offering consumers more than just a beverage. The brand aims to provide a lifestyle experience, bringing the warmth and relaxation of the tropics into every bottle.
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The article image is courtesy of Arin Turkay on Canva
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