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The Soul of Jamaica in Every Drop: WORTHY PARK SELECT

Published by
Jose Rafael Hoffmann

Worthy Park Select was born from the Valley of Lluidas, in central Jamaica, where rum tradition blends with a passion for excellence. Since its debut, this exceptional rum has earned the respect of both casual rum fans and rum connoisseurs alike, getting the Gold Medal at The Spirits Business Awards year after year since 2021, as well as being awarded at the prestigious ISC 2022 awards.

What sets Worthy Park Select apart?

It is a blend of pot-still distilled rums aged between 4 and 12 years in American white oak barrels, delivering a bold, complex profile with layers of rich, full-bodied flavour. Made only with 100% Jamaican molasses – harvested and produced in their sugar mill – this rum is a genuine reflection of the estate’s commitment to quality.

But it’s not just what’s in the bottle that tells a story: It’s the bottle and label that have been designed to reflect the brand’s heritage and authenticity. From its sleek, distinctive packaging to the proud declaration of “Jamaican Owned and Jamaican Made” every detail honours our heritage while inviting a new generation of rum drinkers to experience Worthy Park. Each sip of this rum is a trip to Jamaica, an invitation to enjoy the art of distillation perfected over centuries. Are you ready to taste the island’s best kept secret?

Jose Rafael Hoffmann

Creative Director for EmpresasFH and Director of HOFFMANNdesign. Born and raised in Caracas, Venezuela, Mr. Hoffmann has been one of the most important designers for prestigious companies in South America, including Disney, Cartoon Network, Mattel among others.

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