the Knowledge of Parce Rum

Published by
Jose Rafael Hoffmann

TheRumLab’s KNOWLEDGE

INFOGRAPHIC OF THE WEEK

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Jose Rafael Hoffmann

Creative Director and Concent Manager for EmpresasFH and Director of HOFFMANNdesign. Born and raised in Caracas, Venezuela, Mr. Hoffmann has been one of the most important designers for prestigious companies in South America, including Disney, Cartoon Network, Mattel among others.

Recent Posts

  • News

Women Leading Rum & Spirits launches the first International Bootcamp 2026 in Gran Canaria with Ron Arehucas as the main host

Women Leading Rum & Spirits (WLR&S) announces the launch of the first International Bootcamp Zafra…

March 4, 2026
  • News

Maison Villevert Earns B Corp Certification, Strengthening Its Responsible Model

In 2001, Jean-Sébastien Robicquet founded Maison Villevert in France’s Charente region with a clear ambition:…

March 4, 2026
  • News

NICOYA: the first rum of Costa Rica arrives in the United States

After a successful European rollout, the first rum of Costa Rica now arrives in  the…

March 4, 2026
  • Interviews

Magda López, Master Blender & Aging Centers Manager at Botran: Three Decades Shaping the Art and Science of Guatemalan Rum

With more than 30 years devoted to the craft of rum, Magda López stands as…

March 3, 2026
  • News

Beyond the “Bright Spot”: RTD Spirits Growth in 2026

For much of last year, the ready-to-drink category carried a familiar label: the industry’s bright…

March 2, 2026
  • News

Pernod Ricard H1 Sales Decline Amid China and US Pressures

Pernod Ricard recorded a challenging first half, as Pernod Ricard H1 sales fell sharply under…

February 28, 2026