Tanduay Leads the Rum Category with 27.4m Cases: Unveiling Their Unmatched Success

The liquor market has faced various challenges, but the most successful brands have managed to maintain a strong performance in 2022. As the world recovers from the pandemic, the liquor market has returned to normalcy with renewed enthusiasm for travel, the recovery of the hospitality sector, and the growing popularity of online shopping and homemade cocktails. Despite issues such as inflation, supply chain disruptions, and the Russia-Ukraine conflict, leading brands have remained resilient and continued to grow in terms of sales volume.

According to data from Euromonitor International, the total volume of liquor grew by 1.2% in 2022 compared to the previous year. Within this landscape, the rum category has shown remarkable growth and now ranks as the fifth spirit with the highest sales volume, following brands like Smirnoff Vodka and White Claw RTD.

Tanduay Rums once again leads the market in volume sales

The Filipino rum brand, Tanduay, experienced significant growth from 24 to 27 million cases sold in 2022. Representing an increase of 3 million cases. Tanduay holds the top position in volume sales in the liquor market.

Tanduay Distillers, Inc. is a Philippine alcoholic beverage company and the world’s largest rum brand. It traces its origins back to a distillery in Hagonoy, Bulacan, which was later acquired by Ynchausti y Compañía. The original Tanduay distillery was established in Isla de Tanduay, Manila. Over the years, Tanduay has become synonymous with quality rum production. Expanding its operations to the Manila distillery and introducing Tanduay Rhum in smaller glass bottles. In the 1930s, the Elizalde group acquired the Tanduay distillery, leading to its success as Tanduay Distillery, Inc., known for producing exceptional rum for both domestic and international markets.

As a subsidiary of the LT Group, Tanduay Distillers continues to uphold its reputation as the world’s largest rum brand. It has a rich history, with its roots dating back to the 19th century. Today, Tanduay’s commitment to quality and craftsmanship has solidified its position as a leader in the global rum industry. With a wide range of rum products and a dedication to innovation, Tanduay remains a symbol of Philippine excellence and continues to delight rum enthusiasts around the world. 

Please glance over some of the educational infographics prepared by TheRumLab team for Tanduay: 

• Tanduay Especia Spiced Rum
• Tanduay Double Rum
• Tanduay Gold Rum

Bacardi takes second place as the most selling rum in the world ad the leading brand in sales

The Bacardí rum brand experienced sales growth from 22 to 24 million cases in 2022, consolidating its position as one of the leading brands in the liquor market.

Bacardí is a renowned rum brand founded in 1862 by Don Facundo Bacardí Massó in Santiago de Cuba. From its beginnings, the company revolutionized the rum-making process to create a smooth and light-bodied spirit that has become synonymous with quality and taste. Bacardí adopted the bat as its emblematic symbol, inspired by a colony of fruit bats hanging in the distillery, which represented health, family unity, and good fortune according to local beliefs.

Over the years, Bacardí has gained international recognition and become a favorite among celebrities and those seeking a unique experience with every sip. Their rum has been awarded numerous accolades and has been used in the creation of iconic cocktails such as the Daiquiri and Cuba Libre. Bacardí has transcended borders, establishing operations in different countries and becoming Cuba’s first multinational company.

The brand has overcome challenges such as fires, earthquakes, and countless hurricanes, demonstrating its resilience and dedication over time. Bacardí is more than just a drink; it is a symbol of history, tradition, and a passion for excellence. Their iconic coconut tree, El Coco, has become a symbol of the company’s strength and perseverance. With a solid reputation and an impressive track record, Bacardí continues to delight rum lovers with its unmatched flavor and quality. Carrying with it a legacy of over 160 years of history.

Based on the report the Top 10 Best-Selling Liquor Brands in the World

Here are the top 10 best-selling liquor brands in the world for 2022:

10. Imperial Blue

9. Bacardí Rum

8. Officer’s Choice

7. Chum Churum

6. Royal Stag

5. Tanduay Rum 

4. Smirnoff Vodka

3. McDowell’s No.1 Whisky

2. White Claw

1. Jinro

Conclusion

Despite the challenges faced by the liquor industry in 2022, these brands have demonstrated their ability to adapt and maintain their position in the global market. With the growth of the global economy and the increasing demand for liquors, these brands are expected to continue thriving in the coming years.
This article is based on information provided by The Spirits Business website.