Rum Connoisseur Interview of The Week DIANA BERG Rum Aficionado Bartender at Sparrow

Published by
Jose Rafael Hoffmann

Rum Connoisseur
Interview of The Week

DIANA BERG

Rum Aficionado Bartender @ Sparrow

 

 

1.    Who is Diana Berg

Diana Berg is a passionate spirits professional with over 15 years of experience in Chicago, IL. Her career started at a small tiki bar and she has since worked for many esteemed chefs and cocktail bars such as: Autre Monde, The Purple Pig, Girl & The Goat, Vol. 39 and Sparrow.

2.    Biggest achievement you personally feel you have accomplish for the rum industry.

The biggest achievement I’d like to personally achieve in the rum industry is to get people to understand the simplistic beauty of a daiquiri. You’d be surprised to hear how many people think they’re going to get a sweet frozen blend, reminiscent of a 90’s Corporate chain.

In the end: Sugar+Lime+Rum= Delicious!!!!

3.    What made you fall in love with rum and when did it happen?

I first fell in love with rum while honeymooning in Portugal. Hiking through the countryside with my new bride. I noticed that anybody with a bit of land was growing grapes and/or sugar cane. It was beautiful to drink their aguardiente in a punch after seeing the connection between spirit and land.

 

4.    What is that thing that makes you want to continue in the rum industry?

The thing that makes me want to continue in the rum industry is the diversity of styles and flavors of rum. It’s such a broad category. Each island/region offers its own special nuanced spirit.

5.    Favourite Drink + Recipe

Split based daiquiri with rhum agricole and an overproof rum!
Anything Neisson and either Plantation OFTD or Smith and Cross is phenomenal!!!!

 

6.    Where do you see the rum industry today and in the next 5 years?

There is a great opportunity for the rum category to grow into the mainstream. Maison Ferrand is a perfect example of a company that is on the forefront of this.  Their love for the spirit combined with their innovation produces a lineup that showcases rum as a viable spirit. Let’s not forget the amazing cognacs they produce too.

In the next five years, I think that the resurgence of Tiki will die down and consumers will be more interested in luxury sipping rums. America’s love for whisky is finding a shortage and I think that whisky drinkers will turn to elegant aged rums to satisfy their fix. Appleton Estate 21 is one of the calls from guests that makes me believe this is the future trend.

7.    What do you think needs to happen to grow the premium category of rum?

I think growing the category of aged rums with age statements will boost the premium category of rum. Not that aged longer is better; but in the eyes of the consumer, I think that people associate age with luxury. Standardization of the rum category will also help.

8. Which rum would you recommend a person that:

a. Sipping a premium rum for the 1st time
Zaya

b. Likes Scotch Whisky
Dictador 12 year

c. Likes Bourbon
Foursquare Port Cask

d. Likes Gin or Vodka
Drink a daiquiri with an easy, quaffable rum like Cana Brava

e. Likes Cognac
Plantation Lost Lake

8.    Share some (2-3) of your mentors and how they have help you.

Christine Tully and John Aranza from Autre Monde in Berwyn have helped me to think outside of the box. It was through their love for hospitality and all things food and beverage that helped me to realize and grow my own (love).

Our head bartender at Sparrow, Paul Day was instrumental in growing my rum knowledge. He’s an all-around hardworking, easy going and knowledgeable dude.

Peter Vestinos showed me the beauty of working behind a well-designed bar with balanced and dynamic cocktails. Riffs on the classics in the most creative ways.

9.    What 3-5 things do you have in your bucket list for the next 12 months?

I’m going to be a first time Mom in the end of May. Checking that off my bucket list and hoping to raise a beautiful, intelligent and excellent human being.

I’m also travelling to Italy and Greece for my best friend’s wedding. I’ve never been and have been dying to go. I’ll be drinking assyrtiko with my toes in the sand!

Really, I like living everyday like I’m checking something off of my bucket list.

10.    Any last words?

Yes. Mezcal Last Word. Get yourself one.
Also, can’t wait to hear which rum wins the daiquiri competition for Tastings.com!!!

 

11.    How can people learn more about you? Website? Social Media Page?

Facebook: https://www.facebook.com/diana.berg.3
Instagram: BananazAppeal

Jose Rafael Hoffmann

Creative Director for EmpresasFH and Director of HOFFMANNdesign. Born and raised in Caracas, Venezuela, Mr. Hoffmann has been one of the most important designers for prestigious companies in South America, including Disney, Cartoon Network, Mattel among others.

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