Ron Santa Teresa, a source of transformation and inspiration in Venezuela

Published by
Camilo Cesarino

Rum Santa Teresa is a globally recognized rum brand, but its impact transcends the alcoholic beverage industry.It has become a tool for social transformation, a source of inspiration and an engine of community development in Venezuela. Through various initiatives, both inside and outside the Hacienda Santa Teresa, Ron Santa Teresa works tirelessly to build a world with purpose and generate a positive impact on society.

Hacienda Santa Teresa is the heart of Ron Santa Teresa’s operations. But this hacienda is much more than a rum distillery; it is a magical place that houses a series of spaces and projects that promote economic and social development in the region.

In addition to the projects at Hacienda Santa Teresa, the brand also cares about offering a unique experience to tourists who want to experience the charm of this place.

Hacienda Santa Teresa: More than a rum distillery

Hacienda Santa Teresa (Source: Camilo Cesarino / TRL)

Located in the beautiful landscapes of the Aragua Valleys, this hacienda has become an engine of economic and social development for the region and the country.

In the Hacienda Santa Teresa, various projects are carried out that seek to preserve history and tradition, as well as promote the connection with nature. 

These projects at Hacienda Santa Teresa not only promote tourism, but also generate employment and economic opportunities for the local community. In addition, the hacienda has become a meeting place for cultural and social events, such as concerts, festivals and educational activities.

Historic legacy

Hacienda Santa Teresa (Source: Camilo Cesarino / TRL)

One of the highlights of the Hacienda de Ron Santa Teresa is its historical legacy, which dates back more than 200 years. This long history is a testament to the commitment and passion that has driven the distillery over the years. Since its foundation in 1796, the hacienda has witnessed numerous events and has withstood the challenges of the time, becoming a symbol of tradition and authenticity.

The Hacienda de Ron Santa Teresa has its roots in Venezuela, where it has played a fundamental role in the development of the rum industry in the country. Throughout his career, he has faced difficult times, such as political and economic conflicts, but has managed to sustain and thrive. This ability to adapt and resist has consolidated its position as one of the most recognized and respected distilleries in the field of rum.

The history of the Hacienda de Ron Santa Teresa is closely linked to its geographical location. Located in the beautiful landscapes of the Aragua Valleys, the hacienda has witnessed the passage of time and has preserved its essence over five generations. The farm grounds cover vast tracts of land where the raw material used for rum production is carefully cultivated and selected.

The artisanal production of Ron Santa Teresa: A legacy of excellence

Hacienda Santa Teresa (Source: Camilo Cesarino / TRL)

The artisanal production of Ron Santa Teresa 1796 is a legacy of excellence that has endured over the years. Since its inception in 1796, the distillery has maintained an unwavering commitment to quality and tradition, becoming a benchmark in the rum industry worldwide.

The production process of Ron Santa Teresa 1796 is distinguished by its meticulous attention to detail The distillery uses high quality sugar cane, grown in the fields of the hacienda, and employs fermentation and distillation methods that have been perfected over generations.

The distillery has a vast collection of barrels that house different ages and types of rum, allowing careful mixing and aging to achieve flavor profiles. 

One of the distinctive features of Ron Santa Teresa 1796 is its triple aging process: the first of them in oak barrels, the second in the solera and third in barrels. The final liquid is manually packaged and sealed by the redeemed hands of a alcatraz, who is in charge of drawing the characteristic drop of this, the most awarded super premium rum in the world.

Casas Blancas and Visión Revenga: Transforming the urban image and promoting tourism development

Casas Blancas (Source: Archivo RST)

In the municipality of Aragua, the urban intervention of Casas Blancas in the Juan Moreno sector has generated a significant impact on the beautification of the area and the promotion of tourism development, in collaboration with the public sector, the private sector and the community.

Casas Blancas, which emerged in 2012, has as its main objective to improve the environmental and aesthetic quality of the Juan Moreno sector, with a view to promoting tourism and promoting the creation of new ventures and services for visitors and the community.

This project covers various actions, such as improvements in landscaping, the external renovation of homes, the recovery of public spaces and the strengthening of local leadership. The results have been remarkable, with a total of 680 houses painted and 152 roofs replaced.

In addition, 150 signs identifying the houses have been installed and 25 green areas have been created with the planting of trinitarians. Likewise, the recovery of 7 public spaces has been achieved, thus contributing to the revitalization of the area and the enjoyment of its inhabitants.

One of them is El Mirador, an impressive observation point located within the Juan Moreno community, which offers panoramic views of the sugarcane fields and the surrounding valleys. Visitors can enjoy the natural beauty, breathe fresh air and appreciate the grandeur of the hacienda.

Another of the intervening spaces, a place where people can meet, enjoy outdoor activities and share special moments. This space has become a meeting point for local inhabitants and visitors to the hacienda.

El Mirador (Source: Archivo RST)

All these initiatives have been carried out in collaboration with community leaders, who have actively participated in the planning and execution of the different remodeling activities.

This comprehensive approach seeks to generate benefits for both the local economy and the community at large.

This project reflects the commitment of the Santa Teresa Foundation to the community to promote local development. The urban intervention of Casas Blancas has transformed the urban image of the Juan Moreno sector, generating a more attractive and welcoming environment for residents and visitors.

Be sure to check out our Streaming Ron Santa Teresa | 226 years of history on Zavvy

Alcatraz Rugby Club and its social projects in the municipality Revenga

Proyecto Alcatraz (Source: Archivo RST)

Alcatraz Project and Santa Teresa Foundation, found in rugby a powerful tool of social transformation in the municipality Revenga. Highlighting several projects, associated with this sport.

The Rugby Children’s League, established in 2018, aims to train a new generation of players for Alcatraz Rugby Club. In this league the best players of school and community rugby participate, giving them the opportunity to develop their talent and aspire to become competent players. However, to achieve this, they are required to demonstrate commitment and discipline, fundamental values in the practice of this sport.

While school rugby brings the sport to 11 schools in the municipality, making a special emphasis on the values of sport: Respect, Discipline, Teamwork, Sportsmanship and Humility.

Both projects function as a crime and violence prevention strategy. The children of El Consejo dream of being rugby players and in the sports center of the Santa Teresa hacienda they have the opportunity to materialize that desire.

As for the Alcatraz Rugby Club, in addition to being a high-performance team in the Venezuelan Rugby League, it has been a vehicle to prevent violence in the Revenga municipality. With more than 84 active players and a focus on the integral formation of young people, the club has managed to forge values such as respect, solidarity and teamwork. Players not only excel on the playing field, but also actively participate in community projects and social responsibility actions.

The Alcatraz Rugby Club has demonstrated that rugby transcends social barriers and contributes to the inclusion and personal development of young people. Through the practice of this sport, discipline is encouraged, overcoming obstacles and acquiring life skills. The club has become a reference for the youth of the Revenga municipality, offering a positive alternative to avoid risky situations and promoting the construction of a prosperous future.

Proyecto Alcatraz (Source: Archivo RST)

Prison Rugby was started in 2013 with the noble mission of socially transforming people deprived of liberty through the constant and disciplined practice of rugby. This program goes beyond the sport aspect, as it also provides psychological accompaniment and training in values. Participants have the opportunity to receive theoretical and practical training, participate in annual festivals and compete in the prestigious Santa Teresa 7 Tournament. Currently, the programme has been expanded to 37 prisons nationwide and has benefited more than 900 detainees.

The impact of these projects is remarkable. The Alcatraz Project, as an integral part of this initiative, has managed to dismantle 11 criminal gangs and has provided an opportunity for transformation to more than 250 young people with behavioral problems. Since its inception in 2003, this program has worked tirelessly to reduce violence and crime in the Revenga municipality. Their focus on restorative justice, work, values training and the practice of rugby has proven effective in the social reintegration of participants.

These social projects have left a significant mark on the Revenga municipality. They have managed to transform lives, inspire positive change and foster the spirit of community. The Foundation’s commitment, community support and passion for rugby have come together to generate opportunities and build a better future for all involved.

The experience and achievements gained so far are a testament to the power of sport as a tool for social transformation. Through rugby, it has been shown that it is possible to overcome adversity, promote inclusion and build a more just and equitable society.

Innovation and Excellence: The Key to Ron Santa Teresa

Hacienda Santa Teresa (Source: Camilo Cesarino / TRL)

Rum Santa Teresa stands out in the market for its constant search for innovation and excellence in the production of rum. The distillery has managed to stay at the forefront of the industry thanks to its focus on quality, creativity and continuous improvement.

One of the ways in which Ron Santa Teresa shows his innovative spirit is through experimentation with new distillation methods and aging techniques. The distillery combines tradition with innovation, using copper stills and oak barrels, but also exploring other options to create unique flavor profiles. This experimental approach has led to the creation of exceptional rums and gained recognition in the industry.

Another example of Ron Santa Teresa’s excellence is his participation in international competitions and awards. Over the years, his rums have obtained numerous recognitions and medals, positioning themselves as benchmarks of quality worldwide. These achievements reflect the distillery’s effort and dedication to offering exceptional products to its consumers.

The experience of the tour in the Hacienda: know the more than 226 years of history that hide among its Chaguaramos

Hacienda Santa Teresa (Source: Archivo RST)

Our tour will take you to witness the meticulous care of the raw material, from the transformation of molasses to the unique process of obtaining the alcohols that will give life to our rums. Enter the processing and aging area, where you can appreciate the original blendings and the meticulous packaging process.

Accompanied by one of our brand ambassadors, you will discover the importance of the transformation in Santa Teresa 1796. More than the liquid found in bottles, this rum represents a purpose and a tool for change. You will get to know the expert hands that develop the mastery and artisanal processes that make each bottle of 1796 unique.

We will continue the experience with the fascinating triple aging process, the solera and the subtlety that characterize our rum. We will finish with a tasting of the final liquid, toasting with the Perfect Serve de Santa Teresa 1796  “El Cojonudo”.

To cap off an unforgettable day, you will witness a unique sunset while enjoying a cocktail bar based on 1796. In this magical place, you will connect with the roots of the hacienda and perceive the aromas that surround you. This wonderful experience not only invites you to enjoy rum, but also shows you how Santa Teresa transforms lives.

Immerse yourself in mastery, discover history and live unforgettable moments in the Hacienda Santa Teresa.

Be sure to check out our Streaming Ron Santa Teresa | 226 years of history on Zavvy

“Well, now, yes, let’s raise our glasses. It’s time to enjoy the words of Master Ronera; Nancy Duarte. ”

Maestra ronera, Nancy Duarte (Source: Archivo RST)

Today we had the honor of trying a rum of 25 years and another of 6 years, directly from the barrel.

In our distillery, we have three different types of alcohols. The first is the alcohol of the first column, an aromatic liquid with captivating fruit notes. Then there is the neutral alcohol, which we also had the pleasure of trying, and finally, the alcohol post still  But there does not end the story, we enter the winery to discover the case of Santa Teresa 1796, a mixture of rums that range from 4 to 35 years. 

It is important to mention that, according to the legislation in Venezuela, a rum must have a minimum of two years of aging to bear that name. However, we are not satisfied only with the aging time, but we go further with a solera process. 

In the solera, a fascinating process occurs. We extract part of the rum from the last row and we fill it one by one the barrels in the form of a waterfall, from top to bottom. The third rum fills the fourth, the second fills the third, the first goes to the second, and we have 50% left that we will complement with the filling blend. During this process, our second aging takes place. To get each rum down to the end, it takes at least four months. We perform the movements every two months, so that when we extract the rum, a minimum of eight months of aging has already passed in this second process.

What do we get with this process? We achieve refinement, allowing all flavors to blend harmoniously. Let’s think of a wood-burning soup or a boiled one. Who has not enjoyed a boil the day after being prepared? Just delicious. As the flavors are absorbed and married, an incredible transformation occurs. The same ingredients, without adding anything else, are concentrated and balanced over time.

Another important aspect that we observe in the solera is that it is never completely emptied. There is always a part of the original rum that we filled in 1992, when we started the solera. This means that anywhere in the world where a bottle of Santa Teresa 1796 is found, traces of that original rum will be found. It is our Venezuelan legacy, something we should be proud of.

It should be noted that each bottle of our Santa Teresa 1796 rum has a special representation at its base: the cross of Aragua, an icon of our hacienda. This cross represents the four fundamental pillars of our brand: our history of more than 225 years, our origin in the Aragua valleys in Venezuela, the mastery achieved by our master rum makers and, of course, our purpose to be a tool of transformation and change in our environment.

Once the liquid has gone through the third aging, it’s time for the barrels. These French limousine casks, with a capacity of 18,000 litres, age the rum for an additional six months. Here we seek to achieve the final softness, that distinctive touch that characterizes our rum.

After this last step, the rum is ready to be bottled. Coby, a gannet who was deprived of liberty today is  our expert craftsman, carries out the waxing process. The bottle is submerged slightly in a boiler with hot wax and, with a skillful movement, Coby extracts the bottle, achieving the effect of a drop falling from the cap. This drop should be oriented towards the cracked oil in the bottles. Then, the bottles pass to the labeling tables, where the labels and the tax seal are placed on them. This is how our St. Teresa 1796 is completed.

This rum has been recognized by experts as the best rum made in the world. Every time someone enjoys our products anywhere in the world, they are experiencing a bit of Venezuela, and that is something that all of us should be extremely proud of.

Maestra ronera, Nancy Duarte (Source: Archivo RST)
After having gone through all this rigorous process it is time to delight and taste the final result.

Teacher, if I may, I would like to emphasize that this entire process is long, laborious and dedicated, but it requires patience and determination. As you said, greatness is not achieved by taking shortcuts. To obtain exceptional liquids, we need unique processes. And our Santa Teresa 1796 is unique, from its alcohols to the porcelain with which it is presented. He complements his student, Kharelys.

As you could see at every stage of this process, we are here to ensure the quality of our products, from the alcohols to the final result in the bottle. And most importantly, we not only care about today’s production, but we make sure to ensure quality for the next 10 years. Every rum you try today will be identical to the one we made 5 years ago and the one we’ll make tomorrow. To achieve this, we use our mastery and magic to mix previous vintages with current ones and get the same exceptional product you tried previously.

Conclusions

The Hacienda de Ron Santa Teresa, produces one of the most recognized and appreciated rums worldwide, Santa Teresa stands out as a responsible and committed company.

The experience has allowed us to delve into the history and values of this emblematic hacienda. We have learned about his centennial legacy, his artisanal production methods and the passion that is reflected in each bottle of rum. In addition, we have understood the importance of social responsibility and sustainability in the context of the company.

Ultimately, the Hacienda de Ron Santa Teresa stands as a prime example of excellence in the rum industry. Its artisanal approach, the quality of its products and its commitment to the community and the environment make it a trusted choice for rum lovers. Undoubtedly, visiting the hacienda and tasting its rums is an experience that combines history, culture and sensory enjoyment in one place.

Be sure to check out our Streaming Ron Santa Teresa | 226 years of history on Zavvy

Camilo Cesarino

Camilo is an audiovisual communicator with over 15 years of experience. He resides in Caracas, Venezuela, and has studied film and television, acquiring skills in writing film scripts. He currently works as a Digital Content Manager at TRL. If you would like to see his portfolio, you can visit his website at http://ccesarino.com.

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