Ron Botran Opens a New Rum Lounge at Guatemalan Airport

Published by
Emily Cruz Villegas

Ron Botran continues to grow and innovate, locally and internationally. Last April, the brand inaugurated a new rum lounge, Botran World, at La Aurora International Airport that brings new experiences for travelers.

Nowadays, Ron Botran is present in more than 50 countries around the world, and its expressions are for sale in more than 100 international airports, bringing its rum to every corner of the world. This is why Guatemalan airport could not be the exception.

This is a space full of art, dynamism, and novel experiences. Here visitors can taste the variety of seasonal cocktails, specifically developed to be enjoyed there, in addition to the traditional Mojitos, Ron & Cola, Daiquiris, and Piña Coladas.

The decoration of the Botran World is an important part of its differentiation; the space has a mural intervened by the renowned Guatemalan artist Valenz, where he perfectly captured his art and the Botran 18 bottle. The art of the majestic Quetzal is also exalted with beautiful colors representing Guatemala, painted by another Guatemalan artist, Javier España.

For the brand, it is a source of pride to be present in places as important as airports worldwide, especially in Guatemala. In fact, this opening is strategically important, as they are taking the first step in bringing the joyous spirit of Botran, which is the best-seller in Guatemala, to all travelers. Therefore, at Botran World, they expect to be close to all travelers who want to spend a Rontastic moment before starting their journey.

The “Rontastic Gifts” are exclusive products for sale at this lounge. For instance, customers can find t-shirts, pins, and accessories to set up the bar at home in honor of Guatemala and the brand.


Featured image source: RRPP Guatemala

Emily Cruz Villegas

Content Director at The RumLab || She is a Journalist & Ghostwriter from Caracas-Venezuela, with more than six years of experience in Academic Research. She also has a postgraduate education in International Relations and a Master's Degree in Public Management. In the last few years, she has been working in sales and digital marketing.

Recent Posts

  • Noticias

Casa Brugal lanza la segunda edición de la Colección Visionaria

Casa Brugal presenta la segunda edición de su Colección Visionaria, una creación que une la…

December 22, 2024
  • News

The Ultimate Holiday Gift Guide for Rum Lovers: TheRumLab Events and More

The holiday season is the perfect time to celebrate the people in your life with…

December 21, 2024
  • News

Rum Faces Challenges in the US Market

Rum, once a vibrant player in the US spirits market, has struggled to maintain its…

December 20, 2024
  • News

US Blocks Cuban Trademark for Havana Club Amid Long-Standing Dispute

A recently signed US law has escalated tensions over the Havana Club trademark, settling a…

December 19, 2024
  • News

The Powerful Voices Behind Women Leading Rum

Women are taking the reins redefining the future of rum and other spirits with passion,…

December 18, 2024
  • Interview Of The Week

Journalist and Visionary Woman 2024 (Women Leading Rum): ADRIANA GIBBS

TRL: Who is Adriana Gibbs? My vocation combines a taste for wine and spirits with…

December 17, 2024