Ron Botran Opens a New Rum Lounge at Guatemalan Airport

Published by
Emily Cruz Villegas

Ron Botran continues to grow and innovate, locally and internationally. Last April, the brand inaugurated a new rum lounge, Botran World, at La Aurora International Airport that brings new experiences for travelers.

Nowadays, Ron Botran is present in more than 50 countries around the world, and its expressions are for sale in more than 100 international airports, bringing its rum to every corner of the world. This is why Guatemalan airport could not be the exception.

This is a space full of art, dynamism, and novel experiences. Here visitors can taste the variety of seasonal cocktails, specifically developed to be enjoyed there, in addition to the traditional Mojitos, Ron & Cola, Daiquiris, and Piña Coladas.

The decoration of the Botran World is an important part of its differentiation; the space has a mural intervened by the renowned Guatemalan artist Valenz, where he perfectly captured his art and the Botran 18 bottle. The art of the majestic Quetzal is also exalted with beautiful colors representing Guatemala, painted by another Guatemalan artist, Javier España.

For the brand, it is a source of pride to be present in places as important as airports worldwide, especially in Guatemala. In fact, this opening is strategically important, as they are taking the first step in bringing the joyous spirit of Botran, which is the best-seller in Guatemala, to all travelers. Therefore, at Botran World, they expect to be close to all travelers who want to spend a Rontastic moment before starting their journey.

The “Rontastic Gifts” are exclusive products for sale at this lounge. For instance, customers can find t-shirts, pins, and accessories to set up the bar at home in honor of Guatemala and the brand.


Featured image source: RRPP Guatemala

Emily Cruz Villegas

Content Director at The RumLab || She is a Journalist & Ghostwriter from Caracas-Venezuela, with more than six years of experience in Academic Research. She also has a postgraduate education in International Relations and a Master's Degree in Public Management. In the last few years, she has been working in sales and digital marketing.

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