Ron Arehucas, Export Manager: PRISCILA GARCÍA OLMEDILLA
As Export Manager, Priscila is a passionate, wanderlust, easy-going person who is always keen on learning and growing. Her almost 8 years in Destilerías Arehucas in two different positions, have given her the expertise in foreign markets around the world and how they consider and accept the rum depending on the culture, the geographic area and the level of expertise in this spirit.
TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen?
Rum means history, since for me every rum has its real tail behind the production process. But it also means this time of the day when you finish the responsibilities and you share a moment with friends to chill and have fun with some good background music.
TRL: Three essential characteristics that define the rum according to your perspective:
Versatility, softness and tradition.
TRL: What is the most important contribution you have made in the rum industry?
The knowledge about how the product works between the different nationalities that visit the distillery and Gran Canaria in general, since my first six years in the company, I worked as a tourist guide at the visitor’s centre. These years gave me the opportunity and the experience to analyze and get to know the needs of every client depending on where they came from, and this information is extremely helpful for the Exportation Department.
TRL: Benefits that the rum industry has given you.
Professionally, I have gained an analytical mind, and I have learnt to enjoy my job by adapting myself to the culture of every country and every market in which we sell Arehucas. Personally, the rum industry has allowed me to have a second family that has the same love for the brand and the same passion for the rum and its background.
TRL: What’s another thing you are passionate about, in addition to rum? Why?
It is very typical but my passion is travelling. I find travelling as an investment and not as a waste because it is possible to discover a lot just by spending a few days in a foreign country talking to people and observing their traditions. Furthermore, it is therapy!
TRL: What is your favorite place for drinking rum?
Any place with good soft weather and a lovely sunset view is perfect.
TRL: Favorite drink + Recipe:
I love a well done Dark and Stormy, but I must say that our Global Ambassador has found my weak spot with a Rum-Espresso Martini made of Arehucas 12 y.o., a good espresso and a dash of tiramisu syrup.
TRL: Why is it important to educate the rum consumer?
Because drinking rum must always come with some education to appreciate the complexity of its notes, and the difference between the types of rums according to their production processes. But also it is necessary to be educated about the history, so if you don’t want to become an expert, at least you know you are drinking a historical spirit with centuries of tradition.
TRL: Any tips to train the palate and taste a good premium rum?
Always start smelling what you are going to drink and always finish taking a deep breath after sipping, but the most important thing, always be open-minded about the product you are about to taste.
TRL: What is your advice for new generations in the rum industry?
Never stop learning and enjoy every experience that working in this industry may give you.
TRL: How can people learn more about you? Website? Social media page?
