Oxbow Rum Distillery Celebrates Veteran Head Distiller with Special Veteran’s Day Offerings in November

Marietta, GA – In honor of Veteran’s Day and to recognize the service of US veterans, Oxbow Rum Distillery will launch a special program throughout November. The distillery invites patrons to raise a glass in support of Task Force Dagger Special Operations Foundation, a nonprofit that assists wounded, ill, or injured members of the US Special Operations Command (USSOCOM) and their families. From November 11 to 30, guests can participate in these meaningful celebrations by visiting the Oxbow Rum Distillery Tasting Room or participating bars and restaurants in Louisiana and Georgia.

A significant part of the celebration also highlights the service of Oxbow Rum Distillery’s own Head Distiller, Cole Brannum. Brannum, a former Army, and Louisiana National Guard armor officer, has spent his post-service career contributing to the craft distilling industry. His work at Oxbow Rum has not only elevated the distillery but has also supported his own transition to civilian life—a journey shared by many veterans who return from deployment.

Why This Program Matters

The program aims to encourage the local community to come together in support of veterans, with a portion of proceeds from special cocktails benefitting Task Force Dagger. As Task Force Dagger supports individuals with service-related illnesses, injuries, and challenges, Oxbow’s program provides a tangible way for patrons to express gratitude and contribute to a meaningful cause. The collaboration aligns with Oxbow’s mission to give back to the community and honor the individuals who have sacrificed in service to their country.

“Honoring the men and women who have served our nation resonates deeply with us,” said Cole Brannum, Head Distiller. “We believe this initiative will bring our community together to celebrate, remember, and give back meaningfully.”

Event Highlights and Special Offerings Throughout November

Marietta Veterans Day Parade:

In addition to activities at its tasting room and participating bars, Oxbow Rum Distillery will take part in the Marietta Veterans Day Parade. As the parade travels through Marietta on November 11, the distillery will offer a selection of specialty cocktails along the route. With over 20,000 spectators expected, the parade offers a vibrant platform to celebrate veterans and showcase Oxbow’s dedication to supporting the veteran community. Partnering bars and restaurants along the parade route will also feature special menu items, with a portion of sales benefiting Task Force Dagger.

Complimentary Cocktail for Veterans at the Tasting Room:

To honor veterans directly, Oxbow Rum Distillery’s Tasting Room will offer a complimentary “Cole’s Cuba Libre” cocktail (or a non-alcoholic version) for veterans and active-duty military personnel from Thursday, November 14, through Sunday, November 17. Guests can show proof of service to enjoy this special offering. This unique cocktail, named in tribute to Brannum, combines classic ingredients with a distinct Oxbow twist, inviting veterans to relax and savor a drink made in their honor.

Signature Cocktails with a Cause:

At participating locations, Oxbow Rum Distillery will feature a lineup of signature cocktails that not only highlight the brand’s unique flavors but also support Task Force Dagger’s mission. For each of these cocktails sold, Oxbow will donate $1 to Task Force Dagger. This initiative extends beyond the tasting room, inviting the community to raise a glass in gratitude for veterans wherever they may be. The featured drinks include:

• Hearts of Passion – Created in collaboration with Underberg, this cocktail is a reimagined Caipirinha featuring Oxbow Estate Rhum Louisiane Cane Juice Agricole, Underberg Natural Herb Bitters, passionfruit, and fresh lime juice. This drink merges rich, herbal undertones with a touch of sweetness, a heartfelt blend that complements the cause.
• Rum & Cole – Named for Head Distiller Cole Brannum, this take on a rum and cola pays homage to his service and dedication to Oxbow’s craft. Served with a patriotic American flag stirrer, this cocktail combines classic ingredients with a nod to national pride.
• Patriot Punch – This refreshing rum punch, crafted with cranberry and lime, comes garnished with a red, white, and blue sugar rim. Perfect for gatherings, this punch stands as a colorful tribute to the patriotic spirit of Veteran’s Day.

Social Media Campaign to Amplify Support:

Oxbow Rum Distillery encourages patrons to spread the message of gratitude through social media. By posting a photo of their Oxbow Rum cocktail alongside a message of thanks to veterans with the hashtag #OxbowRumSalute, guests contribute to the cause beyond the purchase of a cocktail. Oxbow will donate an additional $1 to Task Force Dagger for each tagged post, amplifying community involvement and support.

Note: Availability of cocktails and participation may vary by location.

The Meaning Behind Oxbow’s Tribute to Veterans

Oxbow’s celebration of Veteran’s Day holds a particularly personal significance for Head Distiller Cole Brannum. After his time in the Army and the Louisiana National Guard, Brannum found a new purpose and community within the craft distilling industry. Working with Oxbow Rum allowed him to transition from military service to civilian life, building new skills and applying the dedication he cultivated in service.

“It’s been an incredible journey,” Brannum reflects. “Moving from the military into this role at Oxbow was a major shift, but it’s a place where I can continue to be part of a team, creating something meaningful. I’m grateful to have had that support, and through this program, I hope we can help other veterans find that same kind of connection in their own lives.”

About Task Force Dagger Special Operations Foundation

Task Force Dagger provides assistance to members of the US Special Operations Command, focusing on those dealing with the effects of service-related injuries, illnesses, and recovery challenges. The organization offers health, rehabilitation, and family support services that significantly improve the lives of these service members and their families. Each contribution from the Oxbow program directly supports these essential services, aligning Oxbow Rum Distillery’s community-focused mission with a meaningful cause that resonates with patrons and veterans alike.

Oxbow Rum Distillery: A Louisiana Legacy of Quality

Oxbow Rum Distillery’s commitment to quality goes beyond its support of local communities. Nestled along the Mississippi River, the distillery grows sugarcane on fertile oxbow soil, producing rums from cane to glass. With two main product lines—Oxbow Estate Rum, an additive-free, premium rum, and False River, a flavorful selection of spiced and dark rums—Oxbow Rum exemplifies the essence of Louisiana’s sugarcane harvest.

Crafted from 100% Grade A sugarcane molasses or freshly pressed raw sugarcane juice, Oxbow Rums capture a smooth, bright profile that has garnered multiple awards, including two Double Gold Medals and the “Best of Class” White Rum title at the 2024 San Francisco World Spirits Competition.

Each bottle of Oxbow rum reflects the distillery’s commitment to excellence, from the cane fields to the final glass. Oxbow encourages patrons to learn more, book a tour, and experience the rich flavors of Louisiana firsthand at their Tasting Room.

To stay updated on events, cocktail specials, and more, follow Oxbow Rum Distillery on Instagram and Facebook @oxbowrumdistillery, or visit their website at www.OxbowRumDistillery.com.

The image of the article is courtesy of Owbox.