Havana Club Rum image from havana-club.com
Havana Club, a Cuban rum brand, has appointed Nathalie Parte to the position of head of marketing, succeeding Anne Martin.
Parte comes to Havana Club from Pernod Ricard France, a partner firm, where she was the director of brands for spirits such as Lillet, Suze, Ricard, Ballantine’s, and Jameson.
For ten years, she oversaw Martell’s marketing strategy in the United States, China, and Nigeria, three of the most important markets for cognac.
The CEO of Havana Club, Christian Barré, expressed his excitement at welcoming Nathalie to the club. As we fortify our position in the industry and broaden our reach throughout the world, her innovative spirit and strategic marketing approach will be crucial in taking our brand to the next level.
The worldwide marketing staff of Havana Club will be overseen by Parte, who will report directly to Barré.
Parte discussed her expectations for the post and Havana Club’s standing in the rum industry with The Spirits Business after assuming her new role.
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