Mon Rey Rum Owner: LA-SHAWN JOHNSON

TRL: Who is La-Shawn Johnson?

I used to make Coladas and add spices to cut the taste of the rum, over time I became known for being the best Coladas. I worked in bars and clubs as a bartender in my earlier years, and though I left the scene, making drinks was always my passion.

I woke up one day and wished the rum tasted like apple pie and then set out to create it. I have done nothing this huge and at the time I didn’t think this was huge. When I started this project, it was $10,000. I did not know I would need a great deal more than that. I kept going and do what it takes. I am glad I did.

TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen?

This is a great rum for many reasons. I love the fact that it’s a very nice sipping rum but super fun in cocktails. You can put this in your favorite cocktail and won’t be disappointed.

TRL: Three essential characteristics that define the rum according to your perspective.

This rum is smooth, great tasting, and caramelized.

TRL: What is the most important contribution you have made to the rum industry?

I offer a unique flavor with incredible versatility at a reasonable price.

TRL: Benefits that the rum industry has given you.

I have been fortunate to meet great people, try new things, and have a freedom I never would have known.

TRL: What’s another thing you are passionate about besides rum? Why?

My greatest passion is my faith. I want to get so strong I can’t be moved.

TRL: What is your favorite place for drinking rum?

My deck is listening to music.

TRL: Favorite drink + Recipe

Pina Colada – Mon Rey Rum, coconut rum, apple pie spice, nutmeg, coconut cream, and fresh pineapples

TRL: Why is it important to educate the rum consumer?

There is so much more about rum. It’s not just rum and coke anymore.

TRL: Any tips to train the palate and taste a good premium rum?

First, smell the flavor, then examine the clarity and taste.

TRL: Is the commitment to sustainable development the key to success for the permanence of the rum industry in the world? Why?

I believe so, people will pay for quality and to continue to bring the best quality they can sustain in the industry.

TRL: Who would like to meet in the rum industry? What would you say to him/her?

The owners of Appleton Rum I would like to know some struggles and why did they sell it

TRL: What are your next goals in the rum industry?

To create a dessert line-up

TRL: Plans you have when you leave the rum industry.

To start a nonprofit organization

TRL: Why is the role of the bartender important in the rum industry?

This allows people to really enjoy drinks and be as creative and bold as they wish.

TRL: What is your advice for new generations in the rum industry?

Arm yourself with knowledge of the industry and create a solid team who will share the sacrifices and don’t sponsor everybody.

TRL: How can people learn more about you? Website? Social media page?

www.monreyrum.com

https://www.instagram.com/mon_rey_rum/ https://www.facebook.com/monrey.rum