Master Blender at Industria Licorera de Caldas: LUIS ALFONSO RÍOS

Luis Alfonso Ríos is a chemical engineer and a specialist in industrial microbiology who has dedicated nearly his entire career to the liquor industry. He currently holds the position of Master Blender at Industria Licorera de Caldas, where he also emphasizes innovation and research in new product development. Let’s know more about him in this interview: 

TRL: What does rum mean to you, and what made you fall in love with this drink? When did that happen?

This love affair began many years ago when we started distilling tafias with unique variations. These tafias almost laid the foundation for the character of our Ron Viejo de Caldas. Distillation is crucial for producing high-quality rum. When you distill your rum, whether using a pot still or a column still, that’s when you truly fall in love with the process.

TRL: What do you believe are the three essential characteristics that define high-quality rum?

First, the type of distillation; second, the aging process; and third, the blending. These three aspects are fundamental. If it is not properly distilled, it will not age effectively, and if it does not age well, you will have nothing to blend. They are essential.

TRL: What do you consider being the most significant benefits that the rum industry has provided to you?

The most positive thing is working for a company like Industria Licorera de Caldas is that it reinvests its earnings back into the community. Our products, both national and international, generate revenue that is allocated to education and healthcare initiatives in Colombia. This commitment to social responsibility instills a sense of pride in our work.

TRL: What do you believe has been your greatest contribution to the rum industry?

I believe one of my most significant contributions has been transforming the fermentation process and integrating it with the distillery operations. Engineers often concentrate on temperature and pressure, overlooking the microbiological aspects. This approach has enhanced the efficiency of Industria Licorera de Caldas while improving both quality and cost-effectiveness.

TRL: Speaking of passions, we know that rum is one of yours. Is there anything else you are passionate about?

Honestly, I am passionate about enjoying a good drink, not necessarily rum. I love pairing and savoring beverages, especially during my time off work. It is an experience I truly cherish.

TRL: What is your favorite place to enjoy rum?

I enjoy rum most in my home. I recently designed a lounge, a space for relaxation and reflection in the evening or at night. While it is not a bar, it serves as my personal sanctuary where I can concentrate and plan.

TRL: What is your favorite cocktail recipe?

Lately, I have been enjoying mixing rum with ginger beer. I’m not sure if bartenders would consider me crazy, but it’s a refreshing combination, perfect for the afternoons.

TRL: Why do you believe that educating consumers about rum is essential?

It’s extremely important. As consumers become more knowledgeable about rum, their expectations increase. With these heightened expectations, they demand more from brands. When consumers hold brands to higher standards, we, as producers, understand that honesty is essential; we do not want to deceive them, nor will we. Therefore, our focus must be on enhancing quality in our daily operations: in our warehouses, during the aging process, and in producing superior distillations and presentations.

Increasingly, presentations are setting the trend. It’s no longer just about offering quality rum; it’s about presenting it exclusively that makes opening the bottle, serving it, savoring it, and fully enjoying it a delightful experience.

TRL: Do you have any tips for training your palate and taste to appreciate and understand a high-quality premium rum?

I would say the first step is to cultivate a positive disposition. Recently, we conducted monthly panels and tasted various samples. The initial step is to ensure you have good-quality glass. Serving rum in an appropriate glass is crucial. If you wish to expand your knowledge, you should explore different types of rum and begin comparing them: compare lower-end rums with higher-end ones and strive to understand why you prefer one over the other. Analyze the characteristics of high-end rums, such as their aging process, the influence of wood, the degree of toasting, and the presence of vanilla, caramel, and fruity or floral notes. All of this will enhance your understanding of why you are willing to pay a premium for superior-quality rum.

TRL: Do you believe that a commitment to sustainability and sustainable development is essential for ensuring the success and longevity of the rum industry worldwide? Why?

Undoubtedly. Thinking in the long term is essential because everyone in the rum industry operates businesses that have the potential to last for over a century, and we aspire to be around for much longer. We are concerned not only with product quality but also with how to sustain it. This is where sustainability becomes crucial. For instance, the issue of wood is vital; we are examining the longevity of wood resources, their reuse, and environmental management within our companies. Those who neglect these considerations can be assured that their businesses may not survive beyond 10 to 15 years.

TRL: Is there someone in the rum industry you would like to meet? If you had the opportunity to meet them, what questions would you ask?

There are many individuals in the industry whom I would like to meet. Recently, someone from New Zealand visited me and impressed me with their proposals. Today, some people are bold enough to pursue innovative ideas, and it is fascinating to learn about their methods. Occasionally, you may want to inquire about how they achieve specific results, but in this industry, we all have our secrets, and often, they may be reluctant to share them.

TRL: What will your next goals be in the rum industry?

There is so much to accomplish. I am nearing retirement from the company, yet we continue to envision products for the next century. A few premium products and unique market offerings will be launched soon. Even after my retirement, I plan to remain active in my work and continue teaching. There is always more to pursue in this industry.

The rum industry is highly dynamic. Just the thought of premium rum sparks a wealth of ideas. I am currently experimenting with French barrels to create exquisite rums. There are countless possibilities to explore, all while preserving the unique character of our rum.

TRL: From your perspective, why is the role of the bartender so crucial in the rum industry?

The role of the bartender is fundamental. Although the rum master is often at the forefront of distillation and development, I frequently mention in conferences that many of the innovations I’ve implemented are thanks to bartenders. They have taught me a great deal. Often, they begin by saying, “Look, I’ve made rum like this, but I want this variation.”

I would argue that one of the most rewarding experiences I’ve had, aside from engaging with others who produce liquors, has been my interactions with those who mix them. This relationship is both ideal and functional; they have become great friends. I believe that the world of rum and bartending would struggle to thrive today without this connection. Without this partnership, I think we would merely be another product in the market.

TRL: Do you have any advice for the new generation? We know you’ve dedicated nearly your entire life to this industry and are about to embark on a new phase in your life. What would you say to the young people who are just starting in the rum industry?

The new generation must recognize and appreciate the wealth of experience available to them. If they aspire to become rum masters, they must dedicate themselves to extensive study, make sacrifices, conduct research, explore new technologies, and experiment with blending techniques. Most importantly, they should work with a deep respect for the standards of rum, regardless of its origin. While everyone can develop their rum profile, it is essential to honor the traditions of the craft. This is the advice I would offer to young individuals who are beginning to develop and create new rums today.

TRL: Website? Social Media?

luisalfonso.rios@ilc.com.co