In the heart of Madrid, under the glow of an ever-evolving industry, emerges an unprecedented event that promises to revolutionize not only the world of rum but also the role women play. The 1st edition of the “Women Leading Rum. Europe Conference 2024”, to be held on April 26th, is not just a gathering; it is a reflection of a movement, the epicenter of change, and a celebration of diversity and female leadership in the international spirits sphere.
Running parallel to the first edition of Spain Rum & Gin Expo 2024, this conference represents a unique opportunity for Master Blenders, Brand Ambassadors, Bartenders, and other industry personalities to come together. Larissa Arjona, President of Women Leading Rum, announced that more than just a series of panels and workshops, this Conference is envisioned as a catalyst for meaningful encounters, exchanges of wisdom, awards, and the forging of strategic alliances among rum brands.
“This event arises to materialize the first face-to-face meeting of Women Leading Rum, an organization that has so far extended its influence and support through digital platforms and contact networks. This congress represents a significant milestone, a new phase of the organization that seeks to consolidate itself as a pillar of support and professional growth for its members and for the brands that collaborate with them,” she said.
Three forums stand out at the Women Leading Rum. Europe Conference 2024, each designed to address crucial aspects of the rum world from innovative and transformative perspectives.
1. “From the still to the vision: Transforming distillation”: By exploring the latest innovations and sustainable practices, this workshop presents a unique opportunity to understand how distillation is evolving and how women are leading this transformation. Participants will have the chance to learn from master distillers about how they are redefining what it means to create high-quality rum and how their work is influencing the industry’s future direction.
2. “Strategies for success in European markets”: Market strategy experts will share insights and tools for building strong brands, finding market niches, and adapting products to the changing expectations and tastes of European consumers. The importance of this workshop lies in its practical and strategic approach, fundamental for any brand aspiring to expand or consolidate in the old continent.
3. “Transcending aromas: A sensory journey through spirits”: This workshop promises to be an immersive experience, guiding participants through the sensory profiles of rum, from the most traditional to the boldest and most contemporary creations. It will be an exploration of how aromas and flavors can tell the story of their origin, led by experts who have dedicated their careers to the sensory appreciation and analysis of spirits.
For the President of Women Leading Rum, the mission of this conference is ambitious and deeply human: to create a forum where distance and screens are replaced by personal contact and face-to-face conversation. It’s about transforming the virtual network into a tangible community, where empathy and mutual learning are strengthened in direct encounters.
“It’s an opportunity to get to know each other, share experiences and knowledge in person, and consolidate this group of female leaders in the industry. This event will also be crucial for recognizing the trajectory of women who have left their mark and continue to make a difference in the industry, thanks to their innovations and strategic visions,” Larissa emphasizes.
The conference itself is an ideal setting for the birth of new alliances and launches, offering a unique space for personal and professional interaction among leaders in the rum industry. For this reason, a program will be presented for participants, before and after the Conference.
According to Larissa, on Thursday, April 25th, a “Welcome & Network Cocktail” will take place, including a selection of rum-based cocktails, networking activities, dynamics, tapas, musical ambiance, and giveaways, at a recognized venue in Madrid.
On Friday, April 26th, the 1st “Women Leading Rum. Europe Conference 2024” will take place at the MEEU facilities (Chamartin Station), as part of the celebration of the 1st edition of Spain Rum & Gin Expo 2024. Master Blenders, Brand Ambassadors, Bartenders, and other female rum leaders will be present at this enriching event. Awards for visionary women and industry leaders will be presented during this event, by The Ultimate Awards.
Finally, on Saturday, April 27th, a “Bliss Experience” will be enjoyed, including surprises for the participants.
Enjoy a 30% discount on this Women Leading Rum Program, using the code WLR30 until April 5th!
During the 1st edition of the “Women Leading Rum. Europe Conference 2024”, the trajectory and work of female Master Blenders will be recognized through “The Ultimate Awards”. Likewise, there will be an open call for the following Categories:
– Brand Ambassador 2024
– New talent 2024
– Visionary Woman 2024
– Bartender of the year
To apply for any of these categories, you must send an email to joselina@empresasfh.com, stating your name, position, brand represented, and a 100-word biography. You will have until April 5th to apply and officially begin the competition, until the day of the awards ceremony and subsequent certificate presentation during the Spain Rum & Gin Expo 2024.
Learn more details about these events at:
– Spain Rum & Gin Expo:
https://www.eventbrite.es/e/entradas-spain-rum-and-gin-expo-778308370287?aff=oddtdtcreator
– Women Leading Rum 2024 Europe Conference
For more information, contact joselina@empresasfh.com
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