Los Angeles Rum Fest 2025: Set to Arrive!

This next September 11th, the Los Angeles Rum Fest (POP UP—ROOFTOP VERSION) 2025, also known as the California Rum Fest SoCal Edition, will take place at The Haas Trademark Collection by Wyndham.

The 4th annual Los Angeles Rum Fest is set to offer an unparalleled experience, featuring over 30 distinguished, award-winning premium rum brands and approximately 80-100 unique rum expressions. Attendees will enjoy sipping top-tier premium rum against the breathtaking backdrop of the LA skyline, infused with the iconic Golden Coast sunset.

Learning and connecting

Alongside brand ambassadors of premium brands such as Barbancourt, Dos Maderas, Clément, Tanduay, and Worthy Park, the festival promises an intimate, relaxing, and educational experience that elevates the rum category through dynamics like expositions, talks, seminars, and much more. 

Planetary Rum will be showcasing the second version of the inspired Navy SEAL rum, Mr. Fogg. Last year, they released the first version of the limited edition at the event. 

“ Los Angeles Rum Fest is more than a tasting experience, it’s an educational platform where the trade, rum aficionados, tiki cravers, and newcomers come to enrich their knowledge about a spirit that has made history in the lands of the rum second marketplace in the USA.”- Federico Hernández, TheRumLab, and Los Angeles Rum Fest founder and producer.

Rum Education Time: What are the seminars of this edition?

An essential complement of the festival is the Rum Education space. Here, attendees will delve deeper into the spirits industry, learning about the market, the history, the brands, and the voices part of this scenery: 

1. DUNDERSTRUCK: Hampden Estate Past, Present & Future

Kate Perry of LM&V will provide an in-depth tasting of Hampden Estate. Due to the history and unique production methods, Hampden Estate produces rums like nowhere else, with iconic flavors that are unique in the world of spirits. The audience will discover the magic and mystery of Trelawny Rum.

2. Puerto Rican Gems

Federico José Hernández (Founder of TheRumLab and the festival) and a special guest will introduce rare Puerto Rican rums, exceptional treasures yet to reach the market.

3. Legends of the Swizzle Stick

Raymond Edwards from Angostura Rum will share the fascinating history of the beloved Swizzle Stick — its roots, its role, and how to swirl your way to the perfect drink.

These sessions will be a full and immersive journey into the world of rum, offering knowledge and captivating stories.

The 2024 edition, a glass of success

The LA Rum Fest 2024 successfully combined learning, networking, and fun, offering participants a memorable rum experience with more than 2000 poured rum samples from major international brands. 

Some of the achievements are

• 50 trade professionals participated.
• 7 media representatives covered the event.
• 75 VIP attendees (Rum Experts & Enthusiasts).
• 150 new customers (General Admission or Intro to Rum).
• 75+ rum expressions featured from top global brands.
• 18+ major international rum brands took part.
• 2,000+ rum samples were poured for attendees.

The 2025 edition is set to share an enhanced experience with the L.A. audience, including the new feature DaiquiríMania. 

DaiquiríMania: Music, Rum and Cocktails

Los Angeles Rum Fest 2025 will bring something new to the table: the DaiquiríMania,  a new program presented by REAL Ingredients, honoring creativity by reimaging classic Daiquirí cocktail recipes. 

This brand-new initiative is designed for rum aficionados, cocktail drinkers, and music lovers to enjoy great beverages and unforgettable tunes. 

California, a shining marketplace for rum

The United States has emerged as a pivotal force within the global rum industry. With a rich history dating back to the colonial era, when rum was the nation’s most popular spirit, the country is now experiencing a spirited resurgence.

California, in particular, has become an epicenter for rum consumption. The state’s diverse population and thriving cocktail culture have contributed to its status as one of the largest rum markets in the nation. 

In fact, according to parkstreet.com, rum accounted for 7.4% of total spirits consumption in the U.S. in 2023, with California being the second state responsible for selling the most 9L cases of rum. 

This growing demand has spurred increased interest in exploring different rum styles, production methods, and flavor profiles, making it an exciting time for both consumers and industry professionals.

That’s why Los Angeles Rum Fest 2025 promises to be an immersive journey and an exceptional opportunity to sip, learn, and celebrate the world of Rum. 

🏖️ To get more information about the festival, please click here