Longueteau €130000 Rum Redefines Ultra-Luxury Spirits

Rum gains complexity with time—and so does the craftsmanship behind it. To celebrate its 130th anniversary, Longueteau, Guadeloupe’s oldest continuously operating family-owned distillery, introduced the Longueteau €130,000 rum, now recognized as the most expensive bottle of agricultural rum ever created.

For this milestone, the historic house partnered with Paris-based jewelry brand Maison Odace to merge high jewelry and heritage rum into one collectible masterpiece.

A Historic Distillery Meets Contemporary Jewelry

Longueteau joined forces with Maison Odace, a young French jewelry house founded in 2021 by César Serruys and Manon Lanier. The brand designs and produces handmade pieces in French workshops using lab-grown diamonds and recycled 18-karat gold. Odace defines its commitment as:

“Zero mining, zero conflict, and zero destructive extraction.”

According to a press release cited by Luxus+,

“This project illustrates the meeting of two family-owned companies that share the same standards of quality, traceability, and respect for craftsmanship, while offering a resolutely contemporary vision of French craftsmanship.”

Since February 5, collectors have been able to view the Longueteau €130,000 rum at the five-star Hotel La Maison Champs Elysées in Paris. Maison Odace has offered to assist potential buyers seeking further details.

A Bottle That Blends Art, Gold, and Rare Rum

This limited creation combines visual artistry with exceptional liquid. Artist Juliette Leperlier sculpted the bottle in pâte de verre, using a demanding artisanal technique inspired by sugar cane’s texture and materiality.

Odace then adorned the bottle with a fully handmade jewelry piece crafted from 113 grams of gold and set with 34 carats of lab-grown diamonds.

César Serruys and Manon Lanier explained:

“This bottle is the expression of our vision of jewelry: to create unique, meaningful pieces where French craftsmanship and innovation meet and form a modern language of emotion and transmission.”

Inside, Longueteau selected and blended its oldest eaux-de-vie to crystallize, in its words,

“more than a century of expertise, patience, and tradition.”

The Craft Behind the Longueteau €130,000 Rum

Henri Longueteau founded the distillery in 1895 at the foot of the Soufrière volcano in Guadeloupe. Today, the same family still owns and manages the estate.

Unlike many producers, Longueteau controls every step of production. On its 100-hectare estate, divided into twelve plots, the team grows and harvests its own sugar cane by hand. They rely exclusively on pure sugar cane juice rather than molasses, reinforcing the rum’s strong terroir identity.

After harvest, workers crush the cane almost immediately. Within 48 hours, the distillery ferments and distills the juice using a multi-plate Creole column that enables continuous distillation. The resulting distillates reach between 72% and 78% ABV before blending.

Through precise blending techniques that consider each batch’s aromatic profile, Longueteau crafts a broad portfolio: white rums at multiple proofs, amber rums, barrel-aged expressions, and aged categories such as VS, VSOP, and XO. The house also releases single-vineyard editions, limited runs, and commemorative vintages.

This vertical integration and attention to terroir have positioned Longueteau among Guadeloupe’s most respected distilleries.

Guadeloupe Rum’s Enduring Prestige

Longueteau stands alongside historic Guadeloupe distilleries such as Damoiseau, Bologne, and Montebello. While Martinique benefits from its AOC designation and Barbados enjoys global recognition, Guadeloupe rum holds strong appeal among connoisseurs.

The archipelago, where producers have cultivated sugar cane for centuries, holds a Protected Geographical Indication (PGI). Enthusiasts value Guadeloupe rums for their fresh, herbaceous aromatic profile, rich structure, and long finish.

Several expressions have earned international accolades. For example, Longueteau Tradition secured a silver medal at Spirits Selection.

A Collector’s Statement Piece

With the Longueteau €130,000 rum, the distillery elevates agricultural rum into the realm of high jewelry and collectible art. The project not only celebrates 130 years of family stewardship but also demonstrates how heritage brands can reinterpret tradition through contemporary collaboration.

In doing so, Longueteau reinforces its status as a benchmark for craftsmanship—both in the bottle and beyond it.