Interview with Chris Fierro – Richland Rum Brand Ambassador

Published by
Fede
August 11, 2015

Chris Fierro

Richland Rum Brand Ambassador

1) Bucket List items for this year.

  1. Visit as many distilleries as possible
  2. Expand my rum collection with unique rums from around the world
  3. Motivate people to use and enjoy rum
  4. Hike the Andes mountains of Peru with my kids
  5. Own a bar one day

2) Biggest achievement you personally feel you have accomplished for the rum industry.

Shifting careers from accounting to a brand ambassador role was not an easy decision.  Getting a second opportunity with another rum brand is very exciting and challenging.  To have Erik Vonk believe in me and trust me with Richland Rum in the Florida market is a big accomplishment so far.  I wait for the day when Richland Rum becomes a well known rum brand in Florida.  That I feel will be my biggest accomplishment.  All great things come in due time.

3) Favorite Drink + Recipe

Cocktail: Richland Old Fashioned

  •   2oz Richland Rum
  •   ½ oz club soda
  •   1 brown sugar cube
  •   2 dashes of bitters
  •   1 orange wheel
  •   1 maraschino cherry

Method:
In a shaker, muddle the orange wheel, sugar cube and bitter with club soda.  Strain and pour in an old fashioned glass with large ice cube.  Garnish with new orange wheel and maraschino cherry.

4) Where do you see the rum industry today and in the future?

I see the rum industry evolving and continuing to grow.   Every year I see new brands in the market.

5) Where do you see the rum industry in 5 years

I’m hopeful to see more premium rum brands from around the world available on the liquor store shelves.  There will be smaller distilleries making a change in the rum market.

6) Share some (2-3) of your mentors and how they have help you.

  1. My mom for keeping the family together and always being a great support.
  2. Robert Kordell – my manager who helped me grow in my accounting profession.
  3. Robert Burr & Forrest Cokely – for helping me when I needed guidance.

Info at:

Related posts:

  1. Interview with Erick X. Morales – Brand Ambassador and Mixologist for Rums of Puerto Rico
  2. Interview with Scott Fitzgerald – National Brand Ambassador Mount Gay Rum
  3. Rum Connoisseur Interview of The Week TIM WALTERS US Brand Ambassador Tanduay
Fede

Born on the beautiful island of Puerto Rico, Federico is the founder of TheRumLab.com.

Share
Published by
Fede
August 11, 2015

Recent Posts

  • Interview Of The Week

Innovation and Passion at the Helm of JimmyRum: JAMES MCPHERSON

James McPherson, (AKA Jimmy), is the founder and director of JimmyRum, where he plays the…

April 1, 2025
  • News

Former Diageo Executive Takes the Helm as Dropworks CEO

Dropworks, a British rum brand, has appointed Graham Appleyard (ex-Diageo Executive) as its new chief…

March 31, 2025
  • Noticias

Ron de celebridades: cinco marcas que amarás — parte dos

En la publicación anterior, hablamos de las primeras 5 marcas de ron propiedad de artistas.…

March 30, 2025
  • Interviews

Breaking Barriers: Women Leading the Rum Industry — Gabriela Ayala

The role of women in the rum industry is multifaceted, ranging from working in the…

March 29, 2025
  • News

The Ultimate Guide to Puerto Rican Rum: Iconic Bars and Innovative Distilleries

Welcome to this travel guide to Puerto Rican Rum. When it comes to rum, Puerto…

March 28, 2025
  • News

Captain Morgan Unveils New Sweet and Spicy Rum Flavor

Captain Morgan has introduced its latest innovation, Sweet Chili Lime Rum, just in time for…

March 27, 2025