Hattiers Rum, a purpose-driven, B Corp-certified rum brand from Devon, has made a significant move by bringing Richard Shirman on board as its new sales director. This appointment marks a pivotal moment in the brand’s journey toward scaling its operations both domestically and internationally.
With over 15 years of experience in the spirits industry, Shirman has built an impressive career. He spent a decade working with globally renowned companies like Diageo, Pernod Ricard, Whyte & Mackay, and Campari. His tenure at these organizations honed his expertise in managing both domestic and international markets. Additionally, Shirman dedicated five years to scaling startups, challenger brands, and small-to-medium enterprises (SMEs), showcasing his adaptability and strategic prowess.
Shirman’s industry knowledge and experience with market expansion have driven growth for some of the world’s most respected brands. His ability to seamlessly bridge large-scale operations with the agility required for startup environments makes him an invaluable addition to the Hattiers team.
According to The Spirits Business’ most recent article, Shirman will focus on expanding Hattiers Rum’s footprint in existing and emerging markets as sales director. His goals include strengthening distribution networks, nurturing key partnerships, and accelerating the brand’s overall growth. With his leadership, Hattiers aims to achieve new levels of commercial success while maintaining its commitment to sustainability and quality.
Philip Everett-Lyons, founder of Hattiers Rum, expressed his enthusiasm about Shirman’s appointment to The Spirits Business: “Richard is a transformative addition to the Hattiers team. His deep understanding of large-scale brand operations and nimble startup growth aligns perfectly with our vision. With Richard’s guidance and the support of our trusted partners, we are confident in realizing Hattiers’ full potential on the global stage.”
Hattiers Rum has already established itself as a leader in the UK market. Building on this success, the Devon-based brand is now preparing for international growth. Recently, Hattiers announced its plans to raise over £1 million (US$1.3m) in funding to fuel its global ambitions. This initiative underscores the brand’s commitment to becoming a significant player on the world stage.
This latest appointment follows another notable hire earlier this year. In May 2023, the brand welcomed drinks communicator Tom Surgey as its brand ambassador. Together, these strategic moves highlight Hattiers’ dedication to building a strong team to support its mission.
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The Spirits Business’ Article: Hattiers Rum welcomes new sales director by Miona Madsen
The image of the article is courtesy of © Coffeekai via Canva.com
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