New Orleans’ legendary Bourbon Street is about to get a spiced-up makeover as Captain Morgan Rum Street takes over just in time for Super Bowl LIX. As the official spiced rum sponsor of the NFL, Captain Morgan is setting the stage for an unforgettable celebration, kicking off on February 6 and leading up to the big game on February 9.
The festivities begin with a tribute to the vibrant French Quarter, inviting partygoers to “follow the Captain” for an experience unlike any other. Captain Morgan Rum Street will offer an electrifying atmosphere, exciting giveaways, and exclusive perks for visitors.
Music lovers can look forward to a headline performance by rapper T-Pain on February 8. According to The Spirits Business, T-Pain shared his excitement:
“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one. Get ready, New Orleans—Captain Morgan Rum Street is going to bring the party like no other!”
To make the experience even more thrilling, attendees will receive $10 to spend at participating Bourbon Street venues. The adventure doesn’t stop there—prizes and unexpected surprises will keep the energy high as soon as the Captain Morgan Rum Street flag is raised.
For those unable to join the action in person, Captain Morgan will release a limited-edition merchandise collection in collaboration with fashion designer KidSuper on February 7.
The celebration extends beyond Captain Morgan Rum Street, with brand activations at NFL Honors and Caesars Superdome’s “Ultimate Gameday Experience.” Fans can also spot the iconic Captain Morgan ship at the Bullseye Tailgate, bringing even more excitement to the Super Bowl weekend.
In the same article, Anne Nosko, Vice President of Captain Morgan, emphasized the significance of the event:
“Fans have unlocked epic adventures all season long when they ‘follow the Captain.’ From tailgates at sea to our first-ever merch drop with KidSuper and Victor Cruz, everything has led to this moment. We’re celebrating the biggest weekend in sports with our biggest adventure yet—Captain Morgan Rum Street will be the ultimate destination for unforgettable moments.”
As Bourbon Street transforms into Captain Morgan Rum Street, the city of New Orleans is set to host one of the most exciting Super Bowl celebrations yet.
Stay in the loop on all things rum! Join our newsletter for tips and tasting notes.
The Spirit Business’ Article: Captain Morgan Turns Bourbon Street into Rum Street written by Lauren Bowes
The image of the article is courtesy of © Sean Pavone via Canva.com
As trade tensions with the United States escalate, Canada is prioritizing a united economic front.…
The Colombian spirits giant, Industria Licorera de Caldas (ILC), recently became the first business in…
Gabriel Jiménez, CEO of Inversiones Jiménez Cordero —the parent company of Ron Gayón— has built…
The spirits industry is currently witnessing a massive consolidation play as Sazerac recently offered to…
Trinidad and Tobago’s vibrant culture and a two-century legacy inspired the new look for Angostura…
Scotland’s return to the World Cup stage after 27 years coincides with a major professional…