Brugal Rum Celebrates Five Generations of Passion with a Bold New Campaign

NEW YORK, October 23, 2025 — Brugal Rum, the legendary Dominican Republic Rum brand, launched a creative campaign that dives deep into its roots: “Passion is what sets us apart, and passion is what brings us together.” Developed in collaboration with Hudson Rouge, this campaign invites audiences to experience the energy, artistry, and legacy behind every bottle of Brugal Rum.

A Family Legacy Fueled by Passion

For five generations, the Brugal family has been devoted to crafting the finest rum, uniting people across time and place. Fifth-generation Rum Master Jassil Villanueva Quintana, great-great-granddaughter of founder Andrés Brugal, embodies this devotion to excellence.

“In every cask, there is a story, and we hope to share ours — our passion for rum — with the world,” said Villanueva Quintana. She added that the brand’s mastery is rooted in “careful composition, hand-selected casks, and perfectly balanced blends.”

To her, rum is more than a drink — it’s a bridge connecting family, Maestros Roneros, and the wider community. “Every bottle tells a story of unity, dedication, and care,” she explained. “It’s meant to be enjoyed together.”

Brugal Rum’s Campaign Strategy: Immersive and Impactful

Brugal’s latest campaign launches across the U.S. with a powerful, multi-channel strategy designed to foster deep engagement. High-impact Out-of-Home placements in New York and Miami showcase the brand’s message of passion and craftsmanship in the heart of urban life.

Simultaneously, the digital experience extends through social media, YouTube, search, and web banners, all leading consumers to an interactive landing page where they can dive deeper into Brugal Rum’s world and explore the artistry behind its double-aging process.

“Brugal is so much more than rum,” said Gregory Cozzolino, Marketing Director of Breakthrough Brands at Edrington, which owns Brugal. “It represents family, legacy, and mastery. This campaign lets us share with the world what truly sets Brugal apart.”

The Brugal Social Club: A Celebration of Connection

To bring this spirit to life, Brugal Rum will host Brugal Social Club pop-ups in New York City and Miami. These vibrant gatherings will unite passionate people who share a love for craft, music, and community — embodying the same dedication that defines Brugal’s rum-making tradition.

Guests will immerse themselves in the essence of Brugal Rum through tastings, storytelling, and experiences that celebrate the human connection behind every pour.

Five Generations of Rum Mastery

Founded in 1888 by Don Andrés Brugal, the brand began in Puerto Plata, Dominican Republic, where the Brugal family created a uniquely light, pure, and aromatic rum. By harnessing the island’s tropical warmth and perfecting their double-aging and cask-toasting techniques, the Brugal family developed a distinctive style that endures today.

Over five generations, Brugal’s Maestros Roneros have refined their methods while staying true to their roots. This blend of tradition and innovation keeps the brand relevant and admired in both its home market and abroad — especially in Spain, its leading international market.

Brugal’s ultra-premium expression, Brugal 1888, continues to capture the attention of spirits enthusiasts worldwide as more people discover the elegance and depth of Dominican rum.

About Brugal Rum

Home to 135 years of rum mastery, Brugal Rum remains one of the most awarded and respected premium rum producers in the world. Each bottle tells the story of a family that turned passion into a legacy — a tradition still alive today through every barrel, blend, and sip.

To learn more about Brugal’s unique double-aging process and cask-toasting craftsmanship, please click here.

Stay Updated

From Casks to Cocktails—We’ve Got You Covered! Sign up for expert insights, tasting notes, and everything rum-related!

Source of Information

This article is based on a recent press release of Brugal Rum.

The image of the article is courtesy of Brugal Rum.