News

Alcohol Trends 2025: Five Key Trends That Will Transfrom The Beverage Market

Published by
Maythe Monoche

In 2025, the global beverage alcohol market is navigating a landscape marked by economic uncertainty and emerging growth prospects. The IWSR, a leading authority on beverage alcohol data and intelligence, has identified five key trends that are reshaping the industry this year.

1. Embracing New Moderation Strategies

Consumers across all demographics are adopting more mindful drinking habits, making moderation a mainstream movement. This shift includes lighter consumption patterns, periods of abstinence, and choosing single-category beverages during social occasions. Notably, the no- and low-alcohol sectors are experiencing rapid expansion, with projections indicating a compound annual growth rate (CAGR) of 4% between 2024 and 2028. The no-alcohol segment alone is expected to contribute over $4 billion in incremental growth by 2028.

2. Shifting Growth Dynamics Towards Emerging Markets

Emerging economies are poised to drive significant growth in the beverage alcohol sector over the next five years. Countries like India, China, Brazil, Mexico, South Africa, Vietnam, and Nigeria are leading this surge, propelled by youthful populations, increasing disposable incomes, and expanding middle classes. For instance, India’s total beverage alcohol volumes rose by 4% in the first half of 2024, fueled by strong demand for premium-plus spirits, ready-to-drink beverages, and Indian single malts.

3. The Rise of Casual Consumption

There’s a noticeable shift from formal drinking occasions to more casual, spontaneous gatherings. This trend is boosting the popularity of beverages like rosé wine, Prosecco, bitters, and spirit aperitifs. In the United States, Prosecco and ready-to-drink cocktails have become favorites at informal events such as brunches and barbecues, often replacing more expensive options like Champagne.

While the overall premiumization trend is decelerating, premium-plus beer and cider are experiencing growth due to their relative affordability. In the first half of 2024, volumes for these categories increased by 2%, contrasting with a 3% decline for premium-plus spirits and wine. Consumers are seeking high-quality experiences without the higher costs associated with premium spirits or wines.

5. Evolving Purchasing Channels and Digital Influence

On-premise consumption is showing signs of revival in key markets, with consumers increasingly choosing to drink out more frequently. Simultaneously, digital platforms are exerting greater influence over purchasing decisions, as more consumers conduct online research before making in-store purchases. Price comparisons and product discovery are primary motivators, with digital sources such as brand websites and product reviews guiding choices across all channels.

In summary, the beverage alcohol market in 2025 is being reshaped by trends emphasizing moderation, growth in emerging markets, casual consumption, selective premiumization, and the increasing impact of digital channels on consumer behavior.

Join our newsletter for tips, rum trends, travel guides, and more.

Source of information

IWSR’s Article: Five Key Trends Shifting the Beverage Alcohol Market in 2025

The image of the article is courtesy of © progressman via Canva.com

Maythe Monoche

Recent Posts

  • News

Diageo India Redefines Luxury with India Rare Spirits Program

Diageo India has taken a bold step in elevating its premium offerings with the India…

April 4, 2025
  • News

The Incubator Expands Rum Portfolio with Come Hell or High Water

The Incubator, a subsidiary of Charter Brands, has officially welcomed Come Hell or High Water…

April 3, 2025
  • News

Wray & Nephew Introduces UK-Exclusive Rum: Wray’s 43

Wray & Nephew has unveiled Wray’s 43, a UK-exclusive white Jamaican rum with a 43%…

April 2, 2025
  • Interview Of The Week

Innovation and Passion at the Helm of JimmyRum: JAMES MCPHERSON

James McPherson, (AKA Jimmy), is the founder and director of JimmyRum, where he plays the…

April 1, 2025
  • News

Former Diageo Executive Takes the Helm as Dropworks CEO

Dropworks, a British rum brand, has appointed Graham Appleyard (ex-Diageo Executive) as its new chief…

March 31, 2025
  • Noticias

Ron de celebridades: cinco marcas que amarás — parte dos

En la publicación anterior, hablamos de las primeras 5 marcas de ron de celebridades. En…

March 30, 2025