Rum Knowledge Infographic of the Week: RHUM J.M TERROIR VOLCANIQUE

July 15, 2025 Off By Jose Rafael Hoffmann

Rhum J.M Terroir Volcanique is much more than a rum: it’s a bold expression of Martinique’s volcanic character. Masterfully crafted by Karine Lassalle, before leaving the distillery in 2025″, its double-char process in carefully treated barrels reveals a symphony of flavors where earth, smoke, and caramelized tropical fruit are in perfect balance. Its deep amber color and bottle inspired by the landscapes of the island’s north—starring the majestic Mount Pelée—pay homage to the terroir that gives it life.

Acclaimed in the Caribbean, Europe, and the United States, this rum captures the soul of its origin and brings it to the world. Get ready to explore its complexity, from its aroma to its bottle design.

This infographic is for education purpose.
Not for sale and should not be used for any commercial use.

Jose Rafael Hoffmann

Creative Director and Concent Manager for EmpresasFH and Director of HOFFMANNdesign. Born and raised in Caracas, Venezuela, Mr. Hoffmann has been one of the most important designers for prestigious companies in South America, including Disney, Cartoon Network, Mattel among others.