Women Leading Rum & Spirits Adds New Sponsors and Strategic Partner
With the goal of strengthening female leadership in the spirits sector, Women Leading Rum & Spirits announces new partnerships with Ron Barceló, Rhum Barbancourt, and Rum Fest Colombia. These additions represent a significant step in the project’s global expansion and in building a stronger, more collaborative network.
For Larissa Arjona, president of Women Leading Rum & Spirits, “the arrival of Ron Barceló and Rhum Barbancourt marks a decisive step in our growth. These brands share our vision and understand the importance of fostering spaces where female leadership can develop, gain visibility, and be celebrated.”
Ron Barceló and its commitment to women’s empowerment
Ron Barceló, one of the most internationally recognized Dominican rum brands, combines tradition, innovation, and a firm commitment to sustainability. Its presence in numerous markets and its dedication to responsible practices position it as a global benchmark. Their addition as a sponsor brings strength, an international perspective, and strategic support to initiatives that seek to highlight and strengthen women’s leadership in the industry.
The brand has recently launched “Mujeres a la Roca,” a platform designed to promote the socioeconomic development of women in the Dominican Republic. This initiative seeks to empower women by fostering dialogue, visibility, and programs that support their social and economic advancement.
Chiara Pennacchio, Global Marketing Director at Ron Barceló, plays a key role in driving this vision, reinforcing the brand’s commitment to elevating women’s voices and expanding opportunities across the sector.
Rhum Barbancourt: heritage, excellence, and female leadership
Rhum Barbancourt, a Haitian icon since 1862, is one of the most respected rum houses in the Caribbean. Renowned for its production methods inspired by innovative techniques and its exceptional quality, the brand has built a legacy that unites artisanal excellence, cultural identity, and resilience. Its partnership with Women Leading Rum & Spirits adds prestige, historical depth, and a shared commitment to diversity and representation in the sector.
At the helm of the company is Delphine Gardère, Owner & CEO of Rhum Barbancourt, whose leadership embodies the values of innovation, heritage, and empowerment. Her presence strengthens the alignment between the brand and the mission of Women Leading Rum & Spirits to elevate women across the global spirits industry.
Rum Fest Colombia
The addition of Rum Fest Colombia as a strategic partner marks a key step in the regional expansion of Women Leading Rum & Spirits. It provides a vibrant platform for professional exchange, brand visibility, and connecting with new audiences. This partnership will allow for the development of joint initiatives, foster spaces for conversation about women’s leadership, and strengthen the project’s presence in a rapidly growing market.
For Larissa Arjona, president of Women Leading Rum & Spirits, “The alliance with Rum Fest Colombia expands our opportunities for impact in Latin America. Their addition strengthens our global agenda and allows us to connect more women in the industry with training, networking, and leadership opportunities.”
Women Leading Rum & Spirits continues to solidify its position as an internationally recognized platform, committed to promoting female talent and creating a more inclusive, sustainable, and connected ecosystem within the sector.
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