The Ultimate Awards celebrates women in the rum industry.

New year, new stage, and four complete categories to celebrate the role of women in the rum industry: The Ultimate Awards returns and lands at the Spain Rum & Gin Expo 2024, on April 26 in Madrid, taking advantage of this gathering of ideas among lovers and experts of the spirits market to applaud and recognize them.

As part of this event, the first edition of the “Women Leading Rum. Europe Conference 2024” will take place, a meeting to praise women’s leadership in the spirits industry. Under this premise, The Ultimate Awards takes a step forward and leverages the convergence of creative minds and female leaders to celebrate them in four categories: Best Brand Ambassador 2024, New Talent 2024, Bartender of the Year, and Visionary Woman 2024. These awards will be celebrated throughout the year.

About the categories

Larissa Arjona, president of Women Leading Rum, said that they were created with the aim of rewarding visionary women such as Master Blenders, Brand Ambassadors, Bartenders, and other personalities in the world of rum who have become industry leaders.

• Brand Ambassador 2024: This category recognizes brand ambassadors who, with creativity, passion, and authenticity, are able to promote and represent a specific rum, spreading its values, history, and quality.
• New Talent 2024: A category that focuses on that woman who, with originality and innovation, has emerged as a promising professional in the industry with her ability to contribute to its advancement in its various aspects. It could be a young distiller, a cocktail expert, someone who has created unique and innovative flavors, or who has revitalized a traditional brand.
• Visionary Woman 2024: A category that will honor a female leader in the rum industry, something that is demonstrated by her contribution to the sector. Her ability to inspire others, how she overcomes challenges, and promotes diversity and inclusion in the industry will be taken into account.
• Bartender of the Year: This category will consider aspects such as creativity in cocktail making, attention to detail in presentation and service, the ability to educate and entertain customers, and the contribution to increasing the popularity and appreciation of rum in cocktail culture.

About the award

Of 4 categories, only 1 will be awarded during the Conference in Madrid: Best Brand Ambassador 2024.

The application period begins on Wednesday, March 27, 2024, and ends on April 5 of the same year. Interested must send an email to joselina@empresasfh.com , including their name, category they are applying for, brand or company they represent, and a short biography along with three profile pictures to be used in the event promotion.

The competition is a People’s Choice, in which industry lovers vote for the winner. The one who receives the most votes on the website www.TheUltimateAwards.com, takes the prize home.

Voting starts on April 8 and ends on the 20th of the same month. The winners will be announced on April 22 on the competition’s social media and on Women Leading Rum’s social media.

The winners will receive a certificate to be presented during the Women Leading Rum. Europe Conference 2024 to be held on Friday, April 26 at the MEEU facilities (Chamartin Station), Madrid, Spain, as well as an interview to be published on TheRumLab.com.