The Ultimate Awards 2025 to be celebrated in Miami
Attention, rum aficionados: On January 31st, all roads lead to Miami. It will be the perfect time to escape the cold and change your outfit to beachwear and sunglasses. The Ultimate Awards are celebrating their 2025 Award Ceremony at the Miami Beach Convention Center.
Once again, The Ultimate Awards is preparing to honor the best of the best in the rum industry, but this time it comes with a surprise: a multi-competition that will produce eight winners chosen by the people.
Federico Hernandez, the CEO of The Rum Lab and one of the competition’s organizers, explains that this time, eight different categories will receive awards: Best Brand Ambassador, Best Influencer, and Best Sustainable Distillery. Simultaneously, a special category will award an individual in the industry whose trajectory merits celebration, along with the Best Rum Bar in the USA, which includes the Best Classic Bar and Best Tiki Bar.
The categories
The Ultimate Awards Miami 2025 will present awards in the following categories.
- The Ultimate Rum Ambassador 2025 (America & Caribbean): We are looking for that brand ambassador who has demonstrated skills, knowledge, and passion in the promotion, education, and culture of rum in the Americas and Caribbean regions. This category aims to honor the most exceptional individual who embodies the role of a rum ambassador in the Americas and the Caribbean, showcasing a deep understanding of the brand’s history, production processes, and rum varieties, all while promoting responsible consumption and culture across various platforms.
- The Ultimate Social Media Rum Influencer 2025: This category recognizes the most outstanding digital influencer who has successfully used social media to promote rum in an authentic, creative, and educational way. The winner of this category must have the ability to connect with audiences globally, promoting rum culture in an innovative and responsible way through visual content, stories, and interactive strategies.
- The Ultimate Sustainable Rum Distillery 2025 (America & Caribbean): The award honors the most exceptional rum distillery in the Americas and the Caribbean, recognizing its adoption and implementation of sustainable practices across all production aspects. The winning distillery must demonstrate a genuine commitment to the preservation of the environment, the responsible use of natural resources, and the continuous improvement of its production processes with an ecological and socially responsible approach.
- The Ultimate Lifetime Legacy Achievement 2025 (America): This category celebrates an individual whose career and contribution to the world of rum in America have had a transformative impact and who has left a lasting legacy in the industry. The winner must be an outstanding figure who, throughout his or her career, has been a visionary leader, innovator, and advocate for the evolution of rum, both in terms of production, culture, sustainability, and market expansion.
- The Ultimate North America’s Rum Bar 2025—USA Edition will celebrate the most exceptional rum bar in the United States, a place that not only offers an impressive selection of high-quality rums but also creates a unique experience for its customers, standing out for its passion for rum, creativity in its cocktails, and a welcoming and sophisticated atmosphere. The winner will be an establishment that combines in-depth knowledge of rum with attention to detail in every aspect of the customer experience, from service to atmosphere. Apart from the core award, we will select winners in two additional categories: The Ultimate Favorite Classic Bar 2025 will honor the most outstanding classic bar of 2025, recognized for its exceptional quality of customer experience, its focus on rum history and culture, and its ability to offer an authentic and timeless ambiance. The Ultimate Favorite Tiki Bar 2025: This category recognizes the most outstanding tiki bar of the year, an establishment that combines tiki tradition with modern innovation, creating a vibrant and welcoming atmosphere that celebrates tiki culture, rum, and exotic cocktails.
How to vote:
The process is simple: The Ultimate Awards will receive nominations through the mail at theultimateawards@gmail.com until December 13 of this year, and voting will begin on December 16 of the same month.
Industry insiders and supporters will be able to cast their votes for their favorite nominee at www.TheUltimateAwards.com, an award by acclamation. They have until December 23 to help get their nominee the possible prize. Members of The Ultimate Awards will then revise the top contenders and choose the winners accordingly.
Concluding the first day of the Miami Rum Congress, the Art Deco Room inside the Miami Beach Convention Center will host the awards ceremony and presentation of the final results on Friday, January 31. One lucky winner for each category will take home the honorary award. TheRumLab digital magazine will also feature the winners.
The Ultimate Awards
The Ultimate Awards has dedicated itself for three years to honoring and recognizing the best in the rum industry. It is a celebration of those people and elements who surprise everyone by improving the rum industry.
