The Chicago Rum Festival Revamps Its Offering
The RumLab will celebrate the 7th Chicago Rum Festival. The event will take place on April 22, 2023, at the Logan Square Auditorium, where it will showcase more than 30 rum brands.
Once more, the boutique-style event will focus on the premiumization of the rum category by educating attendees about this industry. In this sense, attendees will have the opportunity to attend exclusive tasting and seminar events.
In this edition, four independent sessions will take place:
Trade “Industry” Session
The Trade “Industry” Session is a 1.5-hour program (from 2:00 to 3:30 p.m.) that gives industry professionals the chance to network with the brand representative, taste premium rums, attend Trade Focus Seminars (RSVP, as space is limited), and mingle with other industry colleagues. Only people in the trade, like bartenders, restaurant owners, beer and spirit retailers, and beverage media, will be able to buy tickets for this session.
VIP Rum Experts Session
The VIP Rum Experts Session is a 5-hour program that will take place from 2:00 to 7:00 p.m. It offers the attendees two hours early admission, an exclusive tasting cup presented by The NEAT Glass, premium rum tasting, access to 2 VIP Seminars (RSVP as space is limited), attend Consumer seminars (also RSVP), participation in The Rum Cocktail Hours, and automatic subscription to TheRumLab Weekly Industry Newsletter.
VIP Enthusiastic Session
The VIP Enthusiastic Session is a 4-hour program (from 3:00 to 7:00 p.m.), which will offer the opportunity to access one hour earlier, taste premium rums, enjoy an exclusive tasting cup presented by The NEAT Glass, access one VIP Seminar (RSVP), attend Consumer seminars (RSVP), participate in The Rum Cocktail Hours, and automatically subscribe to TheRumLab Weekly Industry Newsletter.
Rum Aficionados GA Tasting Session
The Rum Aficionados General Admission Tasting Session is a 3-hour program (from 4:00 p.m. to 7:00 p.m.) that will offer the attendees a 3oz souvenir cup, premium rum tasting, and access to Consumer seminars (RSVP).
Furthermore, to date, three VIP seminars have been confirmed:
- “Dunderstruck, The Hampden Estate 8 Marks Collection:” This seminar, presented by Kate Perry, will guide you through an in-depth tasting of Hampden Estate’s expressions, with chemical and organoleptic analysis grounded in historical production methods.
- “Why Rum Is Capturing the Attention of Whiskey Enthusiasts:” In this panel, you will get insights from some experts in the industry.
- “100% Estate-Grown Rum:” In this seminar, you will learn about and taste 100% Estate Esquites rum.
Illinois is one of the largest rum consumer markets in the USA. Therefore, it is expected the Chicago Rum Festival will attract hundreds of rum aficionados, including locals and tourists. You can get your tickets now here!
