News

Santa Teresa Unveils New Look for Its Flagship Rum

Published by

Maythe Monoche

March 7, 2025

Santa Teresa has introduced a bold new look for its flagship rum, Santa Teresa 1796. The Venezuela-based distiller, distributed internationally by Bacardi, has redesigned the packaging while keeping the liquid unchanged. This update reflects the brand’s rich history and commitment to craftsmanship.

A Tribute to Tradition in a New Design

The refreshed design includes a redesigned canister and a rosette top, both elements that honor Santa Teresa’s heritage. The most noticeable change appears on the 70cl bottle, where the brand name stands out in blue instead of gold. Additionally, the number 1796 has been enlarged to emphasize the rum’s legacy.

Expanding the Portfolio with Innovation

Santa Teresa continues to innovate beyond its flagship rum. Five months ago, the brand introduced the Arabica Coffee Cask Finish edition. This limited release features rum finished for three months in American oak barrels previously used to age four-year-old rum infused with ground Arabica coffee beans. This launch demonstrates Santa Teresa’s dedication to crafting unique and high-quality expressions.

Beyond its exceptional rum, Santa Teresa remains deeply invested in social responsibility. In 2023, the brand amplified its Project Alcatraz initiative through a global marketing campaign. This long-standing program, running for over 20 years, focuses on social reintegration while also highlighting Santa Teresa’s sourcing and production processes.

Photograph courtesy of Santa Teresa on Instagram

A Fresh Look with the Same Exceptional Taste

While the packaging has evolved, Santa Teresa 1796 maintains its renowned flavor profile. This latest update ensures that the brand continues to stand out on shelves while preserving the authenticity and craftsmanship that have defined Santa Teresa for generations.

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Source of information

Global Drink Intel’s Article: Santa Teresa Rolls Out New Look for Flagship Rum Brand, written by Henry Mathieu

The image of the article is courtesy of ©jakubgojda via Canva.com

Maythe Monoche

Maythe Monoche is a Venezuelan social communicator and poet with an international career, specialized in marketing and content strategy. Since 2024, she has been editor of TheRumLab.com, sharing stories about a spirit deeply intertwined in her homeland’s culture. Her work blends creative writing, editorial production, and storytelling with UX methodologies, helping brands and media outlets across different countries craft messages that are not only read, but also felt.