Rum Connoisseur
Interview of The Week

HEDI MESME

Cashcane Rum Director Maison G&G

 

1. Who is Hedi Mesme?

With an experience of more than 10 years in the spirit industry, Audrey & Hedi decided to create their own brand of Rum in 2016. The target was to mix the the universes of Bourbon and Rum in one and only product, CASHCANE RUM

2. Biggest achievement you personally feel you have accomplish for the rum industry.

We brought a new brand of rum with a strong identity and which is becoming a must have in all top bars in only less than 2 years

3. What made you fall in love with rum and when did it happen?

We discovered rum in several travels we made across the world, it was natural for us to go on this way and create something special

4. What is that thing that makes you want to continue in the rum industry?

The rum industry is so exciting and it’s a category that’s moving a lot !The sales, especially on the premium category, let expect a nice 5/10 years coming !

5.   Favourite Drink + Recipe

CASHCANE JULEP:

Muddle some fresh mint leaves in a tumbler with 2 bar spoons of white sugar and a drop of soda water

– fille your glass with fresh crushed ice

– pour 2 onces of CASHCANE Rum Extra Old 40%

– Garnish with a straw , mint leaves and a peel of Orange

 

6. Where do you see the rum industry today and in the next 5 years?

Since the molasses premium rum ( 6yo at least ) came in the game as real competitor to mainstream brands, this category became the hottest category in the world! In 5 years, the quality will be the first thing to stay on the top! With Cashcane Rum as a leader! 😉

7. What do you think needs to happen to grow the premium category of rum?

Bring more and more quality, transparency and innovation in the consumers trends

8. Which rum would you recommend a person that:

a. Sipping a premium rum for the 1st time
CASHCANE RUM EXTRA OLD 40%

b. Likes Scotch Whisky
CASHCANE RUM SALOON CASK 55%

c. Likes Bourbon
CASHCANE RUM EXTRA OLD 40%

d. Likes Gin or Vodka
CASHCANE RUM EXTRA OLD 40%

e. Likes Cognac
CASHCANE Rum Black Smoke 45%

9.   Share some (2-3) of your mentors and how they have help you.

Henry Ford, started from nothing to the top!

10. What 3-5 things do you have in your bucket list for the next 12 month?

Create a new rum, improve Cashcane line, and be happy!

11. Any last words?

Break all the rules, Stronger than fear and no smoke without fire!

12. How can people learn more about you? Website? Social Media Page?

www.cashcanerum.com
Available on Facebook and Instagram @cashcanerum