Rum Connoisseur
Interview of The Week:

CARLOS BÁEZ

Ron Brugal Brand Ambassador

1. Who is Carlos Báez?

I am a young, passionate man who loves the world of alcoholic beverages and all the related experiences that go with them. I have been working in the industry for almost 12 years; during this time, I studied oenology, rum, and certified in WSET spirits. In the industry, I have been in different departments: the commercial area and marketing. I currently work as Brand Ambassador of Brugal Rum.

 

2. The greatest achievement that you personally feel you have achieved for the rum industry?

My greatest achievement is to be part of the growth of rum consumption by transmitting knowledge to consumers and seeing how rum is positioned as a premium drink with a presence in the world’s largest capitals and appreciated by the most demanding palates.

 

3. What made you fall in love with rum, and when did it happen?

Well, I can tell you that I fell in love with rum about 4 years ago, I was studying oenology, and certain concerns related to rum arose. After this, I began to deepen my knowledge about the area, and I began to understand the nobility, character, passion, and dedication that characterizes the making of extraordinary rum. Then I fell in love with everything we can appreciate while enjoying it.

 

4. What makes you want to continue in the rum industry?

Being part of the growth of the world of rum is a factor that drives me to transmit knowledge; the feeling of gratitude of each person with whom I talk to about the world of rum is one of satisfaction that I value.

 

5. Favorite drink and recipe?

Brugal 1888 Chocolate Orange:

• Brugal 1888 50ml
• 15ML cocoa liquor
• Squeeze the orange oil
• Add 1 slice of orange

 

6. Where do you see the rum industry today and in the next 5 years?

Positioning in new markets and being appreciated by more people.

 

7. What do you think should happen to grow the premium category of rum?

To continue the work that is being developed and create new profiles of rums which adapt to traditional consumers and the new trends of consumption. This will achieve exponential growth of the rum industry.

 

8. What rum would you recommend to a person who:

• If he/she likes Scotch whiskey, Brugal 1888
• If he/she likes Bourbon, Brugal XV or Brugal Extra Viejo
• If he/she likes gin or vodka, Brugal Blanco Supremo
• If he/she likes cognac, Brugal Legend

 

9. Share some (2-3) of your mentors and how they have helped you.

– Jassil Villanueva, 5th generation Master Blender, Ron Brugal

– Guillermo Abbott Brugal, 4th generation Master Blender, Ron Brugal

– Javier Moro, Bodegas Emilio Moro.

All of the above were an important part of my growth process in the industry and people whom I value and respect a lot, and the knowledge acquired is highly valued by me.

 

10. What 3-5 things do you have on your wish list for the next 12 months?

To visit Jerez, to learn about the processing of the barrels, and to visit other beverage wineries to expand my knowledge and experience.

 

11. One last word or comment?

It is necessary to take into account responsible consumption, be moderate, and stay hydrated so that the experience of consumption is part of a cheerful, pleasant, and safe lifestyle.

12. How can people learn more about you? Website? Social Media Page

Instagram https://www.instagram.com/carlosabaez/