Ron Millonario, Global Brand Ambassador: MARIE EL HANAFI

It’s fascinating to see how Ron Millonario, originally a family rum intended for a small community, was able to conquer the European market thanks to the initiative of Fabio Rossi, the creator of the brand and Rum Nation. This demonstrates how passion can transform a local tradition into international success.

TRL: Who is Marie El Hanafi?

My name is Marie. You can also call me Maria or Zee Bat (I love Batman).

I was born and raised in France, but my parents have diverse origins and I grew up immersed in various cultures from around the world. I believe this diverse background is a real advantage in my profession, as it allows me to better understand the diverse universe of rum. I am 33 and a mom of 2 kids.

Balancing a career that takes me to too many markets while being a mom isn’t easy every day. It’s a daily challenge that requires a lot of organization!

I started bartending 10 years ago. I quickly became a bar manager, and my curiosity about ingredients and cocktail structure led me to work for some spirits companies. Eventually, I was recruited by Rossi&Rossi to become their Brand Ambassador for Ron Millonario. I also provide support to Rum Nation in certain markets.

TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen?

I wasn’t particularly interested in rum…

My first love is whisky! Ahah

I learned about rum and fell in love with it while working in the industry and interacting with these incredible people around me. Today, rum represents a big family. Lots of knowledge and innovation. A world of passion and share. Serious and fun at the same time.

Working for rum is a unique sensation.

TRL: Three essential characteristics that define the rum according to your perspective.

There are so many things to mention… I would say: alcohol, aging, and refining (sugar content, reduction, etc.).

TRL: What is the most important contribution you have made to the rum industry?

It is not too much yet, but I have the chance to develop both brands with the team.

I work on brand development, market research, and understanding their expectations and needs. We establish strategies and objectives. I also take part in various meetings regarding the development of our product ranges and brand universe.

TRL: Benefits that the rum industry has given you.

I discovered myself. I want to improve myself and learn more every day to influence this industry in the future.

TRL: What is your favorite place for drinking rum?

In a professional setting, I enjoy savoring a good cocktail at a bar. Being a bartender it makes sense! In a personal setting… on the beach! With some music, of course!

TRL: Favorite drink + Recipe

Daiquiri:

–          Rum 6cl

–          Simple syrup 1,5cl

–          Lime juice 2cl

–          + every spicy ingredient

TRL: Why is it important to educate the rum consumer?

First, to remember. The traditions, the culture behind it, and the history around the rum. In a world where memory and habits are shaped by our time, it’s essential to stay rooted in the past, to remember to better transmit and preserve the roots and stakes of rum history. With over 300 years of history, it’s a precious heritage to safeguard!

Twice, to show the difference between each rum/brand and that every type of rum needs a special interest.

TRL: Is the commitment to sustainable development the key to success for the permanence of the rum industry in the world? Why?

I don’t know, but it is an important subject and we have to work on it seriously.

TRL: Who would like to meet in the rum industry? What would you say to him/her?

Lots of people… But, Lorena Vasquez.

« Lorena! I’m a big fan! Can I spend a week with you in the distillery?! »

TRL: What are your next goals in the rum industry?

I would like to produce/commercialize my rum. One day…

TRL: What is your advice for new generations in the rum industry?

To be open-minded. To learn every day. From all the actors and in all sectors of rum and spirits in general.

Read a lot, and do a lot of research. Be curious.

TRL: How can people learn more about you? Website? Social media page?

I am more active on Instagram ( Zee_bat_millonario) but you can find me on Linkedin or Facebook.