Ron Carúpano Celebrates 260 Years of Rum Mastery With Its New Campaign Roots

Ron Carúpano, Venezuela’s most awarded rum, announces the launch of its latest brand campaign, Roots, under the claim “Exceptionally Crafted.”

Timed to coincide with International Rum Day on August 16, the campaign reinforces the brand’s deep origins, unwavering tradition, and the perfect alchemy that sets Ron Carúpano apart in the world of premium spirits.

The Story Beneath the Roots

As a family-owned company with over 260 years of heritage and rum mastery, Ron Carúpano has perfected the craft of rum-making, blending innovation with respect for time-honored methods.

The Roots campaign invites consumers to discover the authentic story behind each bottle—one born from the fertile lands of Carúpano’s coasts, the rum mastery passed down through generations, and the patience of time itself.

Roots: Authenticity, dedication, and Venezuelan artistry

In addition, María Luisa Sánchez, Brand Manager for Ron Carúpano, affirmed, “This campaign is a celebration of our origins, who we are, and where we come from.”

“Our heritage is not just history—it’s a living tradition that continues to inspire us today.” With Roots, Ron Carúpano’s team is inviting the world to taste the authenticity, dedication, and artistry that define the brand.

To sum up, the Roots campaign will roll out across digital platforms and selected international markets, reaffirming Ron Carúpano’s position as a benchmark in the premium rum category worldwide.

About Ron Carúpano

A demanding context, exceptional microclimate, and pure spring water are some of the elements that differentiate Ron Carúpano from other brands. Those pillars are the foundation of over 260 years of high-quality products, where family tradition converges with the wisdom of professionals working hard behind the production of the Best Rum in the World. 

Its unique profiles come from the Rum Mastery that lies in the experience of all individuals in Ron Carúpano. The secret is the passion and knowledge of the Quality, Cooperage, Production, and Aging teams, led by a team of Rum Master Blenders, inspired by the daily example and legacy that Carmen López de Bastidas has built, the first female Rum Master Blender in Venezuela.

For more information about Ron Carúpano, its history, and recognitions, visit www.roncarupano.com and follow @roncarupano on all social media platforms.

Source of information

The images used in this article are courtesy of Ron Carúpano.