Ron Botran continues to grow and innovate, locally and internationally. Last April, the brand inaugurated a new rum lounge, Botran World, at La Aurora International Airport that brings new experiences for travelers.
Nowadays, Ron Botran is present in more than 50 countries around the world, and its expressions are for sale in more than 100 international airports, bringing its rum to every corner of the world. This is why Guatemalan airport could not be the exception.
This is a space full of art, dynamism, and novel experiences. Here visitors can taste the variety of seasonal cocktails, specifically developed to be enjoyed there, in addition to the traditional Mojitos, Ron & Cola, Daiquiris, and Piña Coladas.
The decoration of the Botran World is an important part of its differentiation; the space has a mural intervened by the renowned Guatemalan artist Valenz, where he perfectly captured his art and the Botran 18 bottle. The art of the majestic Quetzal is also exalted with beautiful colors representing Guatemala, painted by another Guatemalan artist, Javier España.
For the brand, it is a source of pride to be present in places as important as airports worldwide, especially in Guatemala. In fact, this opening is strategically important, as they are taking the first step in bringing the joyous spirit of Botran, which is the best-seller in Guatemala, to all travelers. Therefore, at Botran World, they expect to be close to all travelers who want to spend a Rontastic moment before starting their journey.
The “Rontastic Gifts” are exclusive products for sale at this lounge. For instance, customers can find t-shirts, pins, and accessories to set up the bar at home in honor of Guatemala and the brand.
Featured image source: RRPP Guatemala
The Colombian spirits giant, Industria Licorera de Caldas (ILC), recently became the first business in…
Gabriel Jiménez, CEO of Inversiones Jiménez Cordero —the parent company of Ron Gayón— has built…
The spirits industry is currently witnessing a massive consolidation play as Sazerac recently offered to…
Trinidad and Tobago’s vibrant culture and a two-century legacy inspired the new look for Angostura…
Scotland’s return to the World Cup stage after 27 years coincides with a major professional…
One of Colombia’s most established spirits producers recently reached a historic environmental milestone. Industria Licorera…