Interview with Chris Fierro – Richland Rum Brand Ambassador

Published by
Fede
August 11, 2015

Chris Fierro

Richland Rum Brand Ambassador

1) Bucket List items for this year.

  1. Visit as many distilleries as possible
  2. Expand my rum collection with unique rums from around the world
  3. Motivate people to use and enjoy rum
  4. Hike the Andes mountains of Peru with my kids
  5. Own a bar one day

2) Biggest achievement you personally feel you have accomplished for the rum industry.

Shifting careers from accounting to a brand ambassador role was not an easy decision.  Getting a second opportunity with another rum brand is very exciting and challenging.  To have Erik Vonk believe in me and trust me with Richland Rum in the Florida market is a big accomplishment so far.  I wait for the day when Richland Rum becomes a well known rum brand in Florida.  That I feel will be my biggest accomplishment.  All great things come in due time.

3) Favorite Drink + Recipe

Cocktail: Richland Old Fashioned

  •   2oz Richland Rum
  •   ½ oz club soda
  •   1 brown sugar cube
  •   2 dashes of bitters
  •   1 orange wheel
  •   1 maraschino cherry

Method:
In a shaker, muddle the orange wheel, sugar cube and bitter with club soda.  Strain and pour in an old fashioned glass with large ice cube.  Garnish with new orange wheel and maraschino cherry.

4) Where do you see the rum industry today and in the future?

I see the rum industry evolving and continuing to grow.   Every year I see new brands in the market.

5) Where do you see the rum industry in 5 years

I’m hopeful to see more premium rum brands from around the world available on the liquor store shelves.  There will be smaller distilleries making a change in the rum market.

6) Share some (2-3) of your mentors and how they have help you.

  1. My mom for keeping the family together and always being a great support.
  2. Robert Kordell – my manager who helped me grow in my accounting profession.
  3. Robert Burr & Forrest Cokely – for helping me when I needed guidance.

Info at:

Related posts:

  1. The Botanical Rum Revolution with Timber Botanical Rum: CHRIS LOW AND NEIL ADAMSON
Fede

Born on the beautiful island of Puerto Rico, Federico is the founder of TheRumLab.com.

Share
Published by
Fede
August 11, 2015

Recent Posts

  • Noticias

Arehucas presenta su nuevo Ruby Finish 2006,  una edición limitada afinada en barricas de Ruby

Arucas (Gran Canaria), marzo de 2026.– Arehucas vuelve a elevar su apuesta  por la excelencia…

May 12, 2026
  • Interview Of The Week

Legacy in Motion: Delphine Gardère and the Future of Rhum Barbancourt

Delphine Gardère, CEO of Rhum Barbancourt and the fifth generation to lead the historic house…

May 12, 2026
  • News

A Decade of Spirits: Recapping the 10th Annual Chicago Rum Festival

The tropical spirit of the Caribbean took over Logan Square on April 25th, 2026, as…

May 5, 2026
  • Interviews

Olivier Dumont, Operations Director & Partner at Les Bienheureux: Leading the First Single Estate Costa Rican Rum

With nine years at Les Bienheureux and a strong foundation in oenology, Olivier Dumont has…

May 5, 2026
  • Noticias

Flor de Caña se consolida como el Ron Oficial del Mutua Madrid Open 2026

La prestigiosa firma nicaragüense renueva su alianza por tercer año consecutivo con uno de los…

May 4, 2026
  • News

Analyzing US spirits price trends in April 2026

The latest update from Jefferies regarding US spirits price trends for the four weeks ending…

May 2, 2026