Have You Heard About Harth of Nature Gold Flinch Crystal Rum?

Harth of Nature Gold Flinch Crystal Rum was launched in 2018 by the husband-and-wife team of Wayne Clarke and Althea Solomon. Since then, it has taken some of its customers a while to embrace the concept.

This smooth, tangy liquor is made with seasonal fruits found in Jamaica, like guava and mango. The guava rum was displayed at the St Mary Agriculture Expo, where the product received positive feedback.

Clarke and Solomon are working on the local and international expansion of the brand. Although there are some challenges to face, with the financial support and guidance of the Social Development Commission (SDC), the company now seems set for smooth sailing.

Harth of Nature is a small agro-processing company that operates within the community of Islington, located in the parish of St. Mary, Jamaica. Harth of Nature. It began its operations in February 2005, producing and selling root drinks. Today, St Mary-based Harth of Nature produces wines and rums from local produce in a reflux distillery.

The name “Harth of Nature” came about because of the owners’ love for nature and everything organic. With an expanded product line, the company subsequently experienced increased demand for its new and existing products.

In order to satisfy market demands, in February 2018, the company expanded its product line to include wine, rum, and cognac, which are infused with locally produced fruits and spices. Wayne Richards, the third founder of the company as well as the master distiller, is also using the naseberry fruit to make gin, whiskey, and brandy.

Harth of Nature was one of 21 businesses showcased at the St Mary Community Market and Business Fair dubbed ‘Creative Arts – St Mary CAFest’ at the Annotto Bay Car Park. In its eighth year, the community market and business fair is part of a series of initiatives by the SDC to boost small and medium-sized enterprises in St Mary.

Featured image source: Jamaica Observer