News

Engenhos do Norte Unveils New Tropical Rum Line

Published by
Maythe Monoche

Explore the latest sustainable and flavorful offerings from the iconic Madeira-based distillery.


A New Chapter for Branca Rums

Engenhos do Norte, a renowned distillery from Porto da Cruz in Madeira, has expanded its Branca brand with the launch of a new line named Tropical. These two new rums aim to appeal to both regional and national markets, offering bold flavors and a commitment to sustainability.

Sustainability Meets Innovation

Leading the way in eco-conscious production, Engenhos do Norte introduced bottles made from 100% recycled glass for its Tropical range. This environmentally friendly move underscores the brand’s dedication to sustainable practices, aligning with the growing consumer demand for greener choices.

Meet the Tropical Rum Range

The Tropical lineup features two distinctive rums, each catering to different tastes:

  • Natural White Rum (45.7% ABV): This single-still white rum boasts an intense yet natural flavor. Crafted from still No. 2, famed for its smooth and balanced output, this expression delivers a characterful punch with remarkable finesse.
  • Old Rum 3 Years: Aged to perfection, this rum offers a mature profile, showcasing the depth and richness that come with three years of aging.

Craftsmanship at Its Finest

According to the Rum Master at Engenhos do Norte, the Natural White Rum’s distinctive qualities highlight the distillery’s expertise. Its smooth texture and natural intensity make it a versatile choice for cocktails or sipping neat. Meanwhile, the Old Rum 3 Years offers a more refined experience for those who appreciate aged spirits.

Discover the Tropical Vibe

With the launch of the Tropical range, Engenhos do Norte continues its legacy of delivering high-quality rums while embracing innovation and sustainability. Whether you’re drawn to the boldness of the Natural White Rum or the complexity of the Old Rum 3 Years, these new offerings promise to bring a taste of Madeira to every glass.

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Source of information

Madeira Island New’s Article: Engenhos do Norte’ launches two new rums

The image of the article is courtesy of © Veeterzy via Canva.com

Maythe Monoche

Maythe Monoche is a Venezuelan social communicator and poet with an international career, specialized in marketing and content strategy. Since 2024, she has been editor of TheRumLab.com, sharing stories about a spirit deeply intertwined in her homeland’s culture. Her work blends creative writing, editorial production, and storytelling with UX methodologies, helping brands and media outlets across different countries craft messages that are not only read, but also felt.

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