In a bold response to the U.S. government’s decision to impose a 25% tariff on Canadian goods, several Canadian provinces have decided to remove US liquor from store shelves. The counter-tariff, valued at $155 billion, could significantly impact the availability of American-made spirits and wines across the country.
Ontario became one of the first provinces to take action. Premier Doug Ford directed the Liquor Control Board of Ontario (LCBO) to stop selling US liquor, including American wine, beer, spirits, and seltzers. Ford emphasized that LCBO generates nearly $1 billion in sales from American alcoholic beverages annually, but that revenue stream will now disappear. Additionally, LCBO has removed American products from its ordering catalog, preventing restaurants and retailers in Ontario from restocking them.
British Columbia Premier David Eby joined the movement, instructing the province’s liquor distribution branch to halt purchases of US liquor from Republican-led states. Popular brands like Jack Daniels, Bacardi Rum, Tito’s Vodka, Jim Beam, and Bulleit Bourbon will no longer be available in public liquor stores.
Manitoba Premier Wab Kinew also announced that Manitoba Liquor and Lotteries (MBLL) will cease sales of American alcoholic beverages. Meanwhile, Nova Scotia Premier Tim Houston confirmed that the Nova Scotia Liquor Corporation will remove all US liquor starting February 4. Although Quebec has yet to introduce similar measures, growing pressure may lead to further restrictions.
Beyond alcohol, Canada’s tariffs will affect 1,256 US-imported products, covering 17% of all U.S. goods entering the country. Key impacted categories include:
In the coming weeks, the Canadian government will publish an additional list, expanding tariffs to cover passenger vehicles, electric cars, steel, aluminum, aerospace products, and certain fruits and vegetables.
As US liquor disappears from Canadian shelves, consumers may need to explore alternative brands, while businesses in the liquor and hospitality industry will have to adjust their offerings. This trade dispute marks a significant shift in economic relations between the two nations, with the potential for further escalation.
Stay tuned for updates on how these tariffs will continue to shape the liquor industry and beyond.
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