BACARDÍ Rum is back as the 2024 MTV Video Music Awards’ Spirits Partner

Serving as the Spirits Partner of the 2024 “VMAs” for a second year, BACARDÍ Rum is continuing its collaboration with MTV and Paramount Brand Studio.

BACARDÍ is set to participate in the “VMAs” celebration on September 11, which honors pop icon and brand ambassador Camila Cabello, a four-time winner of the “VMAs” who is up for “Best Pop” this year.

For the third time ever, Cabello will take the legendary MTV stage LIVE to perform a hit song off her fourth studio album, C, XOXO. To commemorate her comeback, BACARDÍ Rum is inviting “Camilizer” superfans for an unforgettable event that will include an exclusive awards-night fan homage created by Paramount Brand Studio.

In addition to this significant collaboration, BACARDÍ will provide fans with two ways to celebrate in the run-up to the awards: the introduction of a unique “VMAs”-edition BACARDÍ bottle that can only be found online, and an interactive “Last Drops of Summer” event honoring the season’s top songs. A variety of BACARDÍ cocktails, such as the Moonwalk Mojito, BACARDÍ That Mango Fuego, and BACARDÍ 808, as well as an exclusive beverage for guests on site, will be served to both candidates and guests on “VMAs” night.

“We are thrilled to carry on with our collaboration with Paramount Brand Studio and MTV,” says Lisa Pfenning, Vice President of BACARDÍ for North America.

“The ‘VMAs’ offer us an opportunity to honor the songs that touched us this year, the performers who helped shape 2024’s sound, and the fans who helped to forge a strong bond between culture and music.” We want to toast to this year in music while prioritizing the fans and making the entire weekend one to remember, with a little assistance from Camila Cabello, the new worldwide face of BACARDÍ.”

“Our main goal for the ‘VMAs’ is to create fan-centric music experiences, and we’re thrilled to collaborate with BACARDÍ Rum once more this year to realize this vision,” said Matthew Newcomb, SVP of Integrated Marketing and Activation at Paramount Brand Studio.

“This partnership gives fans the opportunity to engage with MTV and BACARDÍ Rum through fun, authentic and shareable marketing activations that honor the best of music and create meaningful connections.”

What does the collaboration bring?

In observance of the collaboration with the 2024 “Video Music Awards,” BACARDÍ will spread the love of music to customers across the country and in New York by:

Last Drops of Summer Event in New York City

• A week before the 2024 MTV Video Music Awards, BACARDÍ will host the city’s final magnificent summer party in front of the awards. In 2024, visitors will get the chance to celebrate with a glass raised to the artists and fans who got us moving while dancing to the top hits of the season and specially crafted BACARDÍ Rum drinks inspired by the featured songs.

Bottle, Limited Edition BACARDÍ x “VMAs”

• A bottle of BACARDÍ Superior that celebrates music and the 2024 MTV Video Music Awards redefines the term “Limited Edition.” Each label created using AI is distinct, making it equally unique to you. In addition to the brand’s recognizable BACARDÍ bat, the bottle features MTV’s Moon Person next to famous New York landmarks that will serve as the backdrop for the 2024 Oscars, such as the Brooklyn Bridge, the Statue of Liberty, and yellow taxis. The bottle is a limited edition that can only be bought here.

BACARDÍ Performance Partnership and Exclusive Custom Content

• In addition to hosting a special BACARDÍ custom content starring superfans, BACARDÍ will work with the 2024 “VMAs” to celebrate Camila Cabello’s performance with “Camilizers” throughout the broadcast. Paramount Brand Studio created and produced the commercial, which will highlight music, the delight of rum, and BACARDÍ’s commitment to bringing people together via movement and individual expression.

The Official cocktail: The Moonwalk Mojito

• The official cocktail of the 2024 “VMAs” is the moonwalk mojito. Fans and celebrities alike will be enjoying BACARDÍ at the UBS Arena in New York during the award ceremony. The official beverage of the 2024 “VMAs” will be the delightful mint-lime Moonwalk Mojito. Alongside an expanded cocktail menu featuring the BACARDÍ That Mango Fuego and the BACARDÍ 808, this trademark drink will be offered. During the event only, featured nominees will be able to enjoy a unique drink with a pleasant taste that is crafted with BACARDÍ Superior Rum and coconut water. The official recipe that will be served during the event is listed below.

About BACARDÍ® Rum: The Most Awarded Rum in the World

Don Facundo Bacardi Massó, the company’s creator, transformed the spirits market in Santiago de Cuba in 1862 when he produced BACARDÍ, a light-bodied rum with an exceptionally smooth flavor. Cocktail pioneers created some of the most well-known drinks in the world, including as the BACARDÍ Mojito, BACARDÍ Daiquiri, BACARDÍ Piña Colada, and BACARDÍ El Presidente, due to the distinctive flavor of BACARDÍ rum. BACARDÍ rum is the world’s most recognized spirit, with more than 1,000 medals for quality, taste and innovation. Presently, the majority of BACARDÍ rum production takes place in Puerto Rico, where the product is skillfully manufactured to preserve its original flavor from its 1862 blend. http://www.BACARDÍ.com/

About MTV Entertainment Studios, SHOWTIME, and Paramount Media Networks

Over one billion people watch SHOWTIME, MTV, Comedy Central, and Paramount Network, among other iconic entertainment brands. The network also includes SHOWTIME/MTV Entertainment Studios & Paramount Media Networks, a global network of media assets. Its Studios arm produces over 120 series a year, including some of the biggest hits of today, like Yellowstone, Yellowjackets, Emily in Paris, 1883, 1923, George & Tammy, South Park, Tulsa King, RuPaul’s Drag Race, The Challenge, and Jersey Shore, to mention a few.

To receive updates and obtain additional information, follow @bacardi and @MTV across all social media platforms.

The article image is courtesy of Wendy Wei on Pexels