Director of the Program Rums of Puerto Rico: ANA MARÍA RAMOS BAQUERO

During the 17th century, the rum industry grew throughout the Puerto Rico Island. Fast-forward to today and the Rums of Puerto Rico are enjoyed all over the world. To ensure that each batch meets the high-quality standards, the Government of Puerto Rico has established distillation and aging process laws, including having to be produced on the Island. Rums of Puerto Rico is a program that elevates the rum industry in the “Isla del Encanto”. Ana María Ramos Baquero is the Director of Rums of Puerto Rico. Let’s know more about her in this interview!

TRL: Who are you?

I am a Marketing and Public Relations professional with extensive experience in both the private and public sectors. In addition to serving as the Director of the Program Rums of Puerto Rico, I also work as the Chief Marketing Officer (CMO) at the Department of Economic Development and Commerce. I am dedicated to promoting the rich heritage and superior quality of Puerto Rican rums. Passionate about my family and daughters, I strive to make them proud through my achievements in this vibrant industry. My career is driven by a commitment to excellence, sustainable practices, and the continuous promotion of Puerto Rican culture on a global stage.

TRL: What does rum mean for you? What made you fall in love with rum and when did it happen?

For me, rum is more than just a spirit; it’s a symbol of Puerto Rican culture, heritage, and craftsmanship. I fell in love with rum during my first visit to a distillery in Puerto Rico, which is almost walking distance from where I live. The rich history and the vibrant flavors captivated me. And since I started at Rums of Puerto Rico, I’ve been passionate about promoting Puerto Rican rums.

TRL: Three essential characteristics that define rum according to your perspective.

– Complexity: The intricate flavors that develop from the different stages of production, aging, and blending.

– Heritage: The rich history and tradition behind each bottle, especially those from Puerto Rico.

–  Versatility: Its ability to be enjoyed neat, on the rocks, or in a variety of cocktails.

TRL: What is the most important contribution you have made to the rum industry?

My most significant contribution has been expanding the presence of Puerto Rican rums. Through strategic marketing campaigns, partnerships, and events, we’ve increased awareness and appreciation for our premium rums in the U.S. and beyond.

TRL: Benefits that the rum industry has given you.

The rum industry has given me a deep connection to my heritage, opportunities to travel and meet incredible people, and the satisfaction of seeing Puerto Rican rums gain the recognition they deserve.

TRL: What’s another thing you are passionate about, in addition to rum? Why?

Besides rum, I am passionate about my family and my daughters. Being a part of this industry and achieving success allows me to make them proud of me, which is my greatest achievement.

TRL: What is your favorite place for drinking rum?

My favorite place for drinking rum is on a beach in Puerto Rico with my friends, watching the sunset. There’s something magical about enjoying a premium rum in the place where it was crafted.

TRL: Favorite drink + Recipe

My favorite rum drink is the classic Mojito:

– 2 oz Puerto Rican white rum

– 1 oz fresh lime juice

– 2 tsp sugar

– 6-8 fresh mint leaves

– Soda water

– Ice

Muddle the mint leaves and sugar with lime juice in a glass. Add rum, fill the glass with ice, and top with soda water. Stir gently and garnish with a mint sprig.

TRL: Why is it important to educate the rum consumer?

Educating rum consumers is crucial because it helps them appreciate the quality and craftsmanship that goes into making premium rum. An informed consumer is more likely to value and choose higher-quality products.

TRL: Any tips to train the palate and taste a good premium rum?

To train your palate, start by tasting rums neat to understand their base flavors. Pay attention to the nose, taste, and finish. Try rums from different regions and ages, and note the differences. Pair rums with food to see how flavors interact.

TRL: Is the commitment to sustainable development the key to success for the permanence of the rum industry in the world? Why?

Absolutely. Sustainable development ensures that we can continue producing rum without depleting resources or harming the environment. It also meets the growing consumer demand for eco-friendly products, ensuring the industry’s longevity.

TRL: Who would you like to meet in the rum industry? What would you say to him/her?

I would love to meet Joy Spence, Master Blender at Appleton Estate. I would ask her about her journey in the industry and how she approaches blending to create such iconic rums.

TRL: Why is the role of the bartender important in the rum industry?

Bartenders play a crucial role as ambassadors of rum. They introduce consumers to new brands and educate them on different ways to enjoy rum, driving demand and appreciation for high-quality products.

TRL: What is your advice for new generations in the rum industry?

My advice is to respect the traditions and craftsmanship of rum-making while embracing innovation and sustainability. Always strive for quality and never stop learning about the industry and its rich history.

TRL: How can people learn more about you? Website? Social media page.