Learn about our dedicated team at The Rum Lab, fostering rum culture through events and educational platforms worldwide. We all contribute as authors and editors.
Federico J. Hernández
Founder of TheRumLab.com
Born and raised in Puerto Rico, Federico has dedicated over 15 years to promoting rum culture through events, tastings, and educational initiatives. As founder of The Rum Lab, he curates and oversees content that connects enthusiasts and industry professionals worldwide.
- Event promoter since 2001
- Open Puerto Rico’s 1st Rum Bar – Caña back in 2010
- Launched Puerto Rico’s National Rum Festival – Taste of Rum in 2010
- Launched TheRumLab in 2010 as a Tourist Platform to educate about PR Rum
- Launched Taste of Rum USA Tour in 2013
- Launched MidWest Rum Festival in 2014 > Change to Chicago Rum Fest in 2016
- Launched TheRumLab.com as an educational Rum Platform
- Launched California Rum Festival in 2015
- Launched the New York Rum Festival in 2017
- Launched Women Leading Rum in 2019
- Launched Miami Rum Congress in 2019
- Launched iEntertainment Media – Latin Musical Concert company in Seattle
- Launched Zavvy.com “educational livestream and video platform,” in 2020
- Launched NobleCane.com “Merchandise Store focused on Rum,” in 2020
- Launched AquiSeHablaDeRon in 2021
- Launched The Ultimate Awards in 2021
- Selected as a Jury at the ISS Awards
- Selected as a jury at the East Coast Craft Spirits Awards.
- Launched LA Rum Fest in 2022
- Launched Seattle Rum Fest in 2022
- Guest panelists at Bar Convent Brooklyn 2023
- Publisher & Author of PR Rum-Clopedia – History of Puerto Rico’s Rum Industry Ver 1 – 2023
- Launched Texas Rum Festival in 2024
- Launched Spain Rum and Gin Expo in 2024
- Publisher & Author of PR Rum-Clopedia – History of Puerto Rico’s Rum Industry. Ver 2 – 2025
Maythe Monoche
Editor of TheRumLab.com
She is a social communicator who specializes in screenplay writing and marketing. I support brands to connect with their audiences through strategies and content, as well as create my own worlds for cinema and TV.
I was born in Venezuela, a country where rum is an integral part of our culture. I became a member of TheRumLab in 2024 and have since delved deeply into the rum industry.
Joselina Rodríguez Osuna
Product Manager of TheRumLab.com
She has worked as a journalist, radio host, and community manager for more than a decade.
She has collaborated with both public and private sector brands in Venezuela, Puerto Rico, Argentina, and the United States, devising strategies to enhance their goals.
She hails from Venezuela, currently resides in Spain, and became a member of TheRumLab in 2018.
Jose Rafael Hoffmann
Creative Director of TheRumLab.com
With a solid foundation in graphic and web design, a strong creative drive, and a proactive approach, she is a highly competent professional who can act as a change agent, tackling visual information challenges that boost the organization’s productivity and uncover new competitive advantages.
Originally from Venezuela, he joined TheRumLab in 2015.
Contributors & Editors
Our contributors include rum reviewers, distillers, historians, and spirits journalists from across the globe. Each brings unique expertise, from Caribbean rum heritage to craft distillation in emerging rum regions.
Advisory Network
We maintain an informal advisory network of distillers, bartenders, and event organizers who help ensure our coverage reflects the latest developments in the rum industry.