Serum Mamie Rum Heads to the Baltics
Last Updated on July 4, 2025 by Maythe Monoche
Panama‑based Serum Mamie Rum has tapped Latvian distributor 3B Solutions to secure its first foothold in Lithuania, Latvia, and Estonia, The Spirits Business reports.
Why 3B Solutions Is Betting Big
Darius Augaitis, director of 3B Solutions, plans to give Serum Mamie Rum “a strong focus” because its cocoa‑and‑toffee profile “stands up to famous labels already leading the market.”
A Liquid Tribute to a 1920s Trailblazer
The expression honors Mamie, proprietor of Panama City’s notorious 1920s bar, Kelley’s Ritz. According to Serum export manager Stepan Stanek, Mamie’s fearless hospitality inspired a rum that is “rich, smooth, and full of life.”
Strategy for Continued Growth
This launch marks the first phase of a wider Baltic roll‑out. Sister bottlings Ancon and Gorgas will follow once Serum Mamie Rum is established in the region. Currently, Serum’s portfolio sells in 25+ countries across Europe and North America.
Alignment With Wider Portfolio Moves
The brand’s expansion mirrors recent activity by sibling label Mintis Gin, which partnered with Henkell Freixenet Baltic earlier this month to enter the same three markets.
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Source of information
The Spirits Business Article — Serum Mamie enters the Baltics, written by Miona Madsen
The image of the article is courtesy of © Evgeny Karandaev via Canva.com
