Privacy Policy
Please take the time to read the full privacy policy. You consent to the data collection, use, disclosure, and storage practices described in this privacy policy when you use any of our services (as described below), including when you access any content or videos.
INTRODUCTION
Welcome! The following privacy policy (the “Privacy Policy”) outlines the types of information that TheRumLab (“we,” “our,” or “us”) collects when operating services through our website, https://therumlab.com (the “Site” or “The Rum Lab”).
We try to collect as little information as possible while still providing you with a quality service. We value your privacy and strive to safeguard your information in a private and secure manner. If you have any questions, please contact us at info@whiskeyraiders.com.
INFORMATION WE COLLECT AND WHY
In order to provide you with a high-quality service and verify your identity, we collect various types of information when you visit TheRumLab.
As a visitor
We may collect various types of non-personally identifiable information about visitors who use the Site, such as device-related information (e.g., device, browser, IP address) and server log information (e.g., date and time of day of your visit). We use this data to better understand our visitors and improve your experience.
For Newsletter
When you create a user account to access a newsletter, we will also collect certain personal information, such as your first and last name and email address.
Please keep in mind that we may, from time to time, collect various other types of personal information related to your use of TheRumLab. For example, we may ask for additional information if you contact us for technical support. We may collect hardware addresses or unique user identifier numbers. If we run a promotion or other advertising or marketing event, we may collect personal information.
We use this information to verify your identity, facilitate your use of the Site, and guarantee that you receive crucial information from TheRumLab. We also use it in for marketing, advertising, and to improve the Site.
Third-Party Services
We haven’t built every single part of TheRumLab from scratch. To run the site, we use various third-party services to maintain TheRumLab (collectively, “Third-Party Services”). If you authorize us to connect with these third-party services, you grant us permission to collect certain personal information, such as your name, email address, and any other information that the third-party service makes available to us. Your use of these Third-Party Services is governed by their Terms of Service and Privacy Policies. We will use and disclose such information in accordance with this Privacy Policy.
This type of information is collected anonymously by approved third-party partners (such as online marketing firms, research companies, social media companies, ad targeting firms, and other partners). None of the data collected by these sources contains personally identifiable information. This type of information includes, but is not limited to:
- Demographic information (gender, age, HHI, job title, interests, etc.)
- Advertising information (clicks, interactions, post-impression performance data)
- Social networking information (Facebook, Twitter, LinkedIn, etc.)
- Research information (data collected from partners)
Please see our Section titled Cookies and Other User and Ad-Targeting Technologies for more information about how the foregoing information may be collected and used.
Analytics
We use analytics tools, such as Google Analytics, to collect information about your usage of TheRumLab (collectively “Analytics Tools”). These Analytics Tools collect information such as how often you visit the Site, what areas of the Site you visit, and what other sites or services you used prior to using Bottle Raiders.
Analytics Tools all operate differently. For example, Google Analytics only collects the IP address assigned to you on the date you visit TheRumLab, not your name or other identifying information. Although Google Analytics plants a permanent cookie on your computer to identify you as a unique user the next time you visit, the cookie cannot be used by anyone but Google.
As of right now, we only use the information we get from Analytics Tools to improve the Site and do not combine the information collected through the use of Analytics tools with personally identifiable information. Nonetheless, we reserve the right to do so in the future.
Google’s ability to use and share information collected by Google Analytics about your use of TheRumLab is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
You can prevent Google Analytics from recognizing you on return visits to TheRumLab by disabling cookies on your browser. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on here.
Advertising Privacy Statement
This Site is affiliated with AdThrive, LLC (“AdThrive”) for the purposes of placing advertising on the Site. AdThrive uses standard and widely available tools for the placement and serving of ads, including those provided by Google, Inc., and its affiliates. We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help us understand your interests, AdThrive, Google, and our other advertising partners will use cookies to track your behavior on our website and on other websites across the Internet.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Typically, cookies do not contain any personally identifying information, but they may link to the personal information we store about you.
By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with AdThrive, Google, and our other third-party partners. To view, delete, or add interest categories associated with your browser, visit https://adssettings.google.com. You can also opt out of the network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: http://optout.networkadvertising.org. However, these opt-out mechanisms rely on cookies, and clearing your browser’s cookies will nullify your opt-out.
On occasion, this Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here: www.cafemedia.com/publisher-
For European Economic Area Residents
If you live in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws, you have the right, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact AdThrive at info@adthrive.com. If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences icon. (Available in the EU.)
HOW WE USE YOUR INFORMATION
Your information is primarily used for:
- Provide information that you request through the Site and respond to correspondence that we receive from you;
- Provide, maintain, administer, or expand the Site;
- Perform business analyses to improve or enhance our business, TheRumLab, and other products and services we offer;
- Send you information about TheRumLab;
- Contact you when necessary or requested;
- Customize and tailor your experience of the Site;
- Send emails and other communications that display content that we think will interest you according to your preferences; or
- Prevent, detect, and investigate security breaches and potentially illegal or prohibited activities.
As part of this process, we may aggregate some of your information in certain data analyses and display it publicly or provide it to others. When aggregating information, we do our best to ensure that it is not identifiable to any particular user.
Cookies and Other User and Ad-Targeting Technologies
Like many websites and online services, we may set and access “cookies”, web beacons, or other tracking technologies on your device when you use our Site. A “cookie” is a small file containing a string of characters that is sent to your computer and stored on your device when you visit a website.
When you log into TheRumLab, your device receives a cookie that identifies your user account and enables successful access to the site. You don’t have to accept any cookies, but if you disable or impair them, you might not be able to successfully log in or use some TheRumLab features.
This website uses cookies. We use cookies to personalize content and ads, provide social media features, and analyze our traffic. We also share information about your use of our site with our social media, advertising, and analytics partners, who may combine it with other information that you’ve provided them or that they’ve collected from your use of their services. To read more about how we use your information, please see our Privacy Policy.
Websites can use cookies, which are small text files, to improve user efficiency.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission.
This site uses different types of cookies. Third-party services appear on our pages and place certain cookies.
Your consent applies to the following domains: www.therumlab.com
The Cookie declaration was last updated on 9/26/2020 by Cookiebot
Disabling Cookies
Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting or rejecting certain cookies. However, if you disable the use of cookies in your web browser, some features of the Services may be difficult to use or inoperable.
We may work with certain third-party companies that use techniques other than HTTP cookies to recognize your computer or device and/or to collect and record information about your web surfing activity, including those integrated with our Services. Please keep in mind that your web browser may not permit you to block the use of these techniques, and those browser settings that block conventional cookies may have no effect on such techniques. To learn more about Interest-Based Advertising or to opt-out of this type of advertising by those third parties that are members of DAA’s opt-out program, please go to http://www.aboutads.info.
Web Beacons
We and our Partners may also use “web beacons,” or clear GIFs, or similar technologies, which are small pieces of code placed on a Service or in an email, to monitor the behavior and collect data about the visitors viewing a Service or email. For example, web beacons may be used to count the number of users who visit a web page or to deliver a cookie to the browser of a visitor viewing that Service. Web beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).
Mobile Device Identifiers and SDKs
We also sometimes use, or partner with publishers, publisher-facing, or app developer platforms that use mobile Software Development Kits (“SDKs”), or use an SDK with a mobile app that we offer, to collect Information, such as mobile identifiers (e.g., IDFAs and Android Advertising IDs), and Information connected to how mobile devices interact with our Services and those using our Services. A mobile SDK is the mobile app version of a web beacon (see “Web Beacons” above). The SDK is a bit of computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services or analytics to be performed. We may use this technology to deliver or help our Partners deliver certain advertising through mobile applications and browsers based on information associated with your mobile device.
By visiting the Service, whether as a registered user or otherwise, you acknowledge, and agree that you are giving us your consent to track your activities and your use of the Service through the technologies described above, as well as similar technologies developed in the future, and that we may use such tracking technologies in the emails we send to you.
Our unaffiliated Partners and third parties may themselves set and access their own tracking technologies when you visit our Services and they may have access to information about you and your online activities over time and across different websites or applications when you use the Service. Their use of such tracking technologies is not in our control and is subject to their own privacy policies.
WHEN DO WE SHARE YOUR INFORMATION
We do not sell, rent, or trade any information that you provide us or share any of your information with any third parties, except as provided below.
We may disclose information in response to service of legal process, such as a court order, summons, subpoenas, or as permitted or required by law, when we reasonably believe it is necessary or appropriate to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Service, which can be found here: therumlab.com/terms.
We may share aggregated information with third parties, such as demographic and geographic information, and when doing so, we will attempt to remove your personally identifiable information. We may also disclose potentially personally-identifying information to employees, independent contractors, vendors, and affiliated organizations that: (i) need to know your personal information in order to provide services available on TheRumLab; and (ii) have agreed not to disclose your information to others. Some of these employees, contractors, or affiliated organizations may be located outside of your home country. By using TheRumLab, you consent to the transfer of such information to them.
We may disclose or transfer information about our users, including personal information, to current or future affiliated entities as part of any merger, acquisition, change of control, debt financing, insolvency, bankruptcy, or asset sale. Any entity may use such information in its business, and upon receiving it, you consent to any such transfer.
ONLINE TRACKING AND HOW WE RESPOND TO DO NOT TRACK SIGNALS
Online tracking is the collection of data about an individual’s internet activity used to deliver targeted advertisements and for other purposes. Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to websites that a visitor does not want to have his or her online activity and behavior tracked. If an online service elects to respond to a particular DNT signal, the service may refrain from collecting certain personal information about the browser’s user. For more information about DNT signals, visit http://allaboutdnt.com.
For California Residents
California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. According to California law, sharing your information with a service provider for advertising purposes could be considered a “sale.” To opt out of the sharing of your information for advertising information, click the opt-out link provided in the footer of this page. You also possess the right to inquire about the categories of personal information we’ve disclosed and the categories of third parties we’ve shared it with. To make such a request, please contact us at info@adthrive.com. To be clear, we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply-side platforms, programmatic advertising exchanges, and demand-side platforms.
Log Files
Like most websites, our servers use log files. These log file records include Internet Protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. TheRumLab uses this information to analyze trends, administer the site, track user movement, and gather broad demographic information for aggregate use. IP addresses, etc., are not linked to personally identifiable information. TheRumLab may use a tracking utility that uses log files to analyze user movement.
Legal Disclaimer
Though TheRumLab makes every effort to preserve user privacy, it may need to disclose personal information when required by law, wherein TheRumLab has a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or a legal process.
Children Under 18
Children under the age of 18 should not use TheRumLab. No one under the age of 18 is permitted to provide any information to or on TheRumLab. TheRumLab does not knowingly target advertising or the collection of information from children under the age of 18. If you are under the age of 18, please do not use or provide information on TheRumLab. TheRumLab will delete any personal information it collects or receives from a child under 18 without verifying parental consent.
Visitors from outside the United States
TheRumLab’s offices are located in the United States. Please be aware that if you visit the site from another country, we may process and transfer any information you provide to us or obtain from your use of the site to the United States, subject to U.S. law. Privacy and data protection laws in the United States may differ from those in your country of residence.
Notification of Changes
Whenever TheRumLab changes its privacy policy, it will post those changes to this privacy statement.
Contact Information
If you have any questions or suggestions regarding our privacy policy, please contact info@therumlab.com.
Changes to this Policy
We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be at http://therumlab.com/privacy/. If we make a change to this policy that, in our sole discretion, is material, we will update http://therumlab.com/privacy/. You accept the revised privacy policy by continuing to access or use the services after those changes go into effect.
Effective: 23 of June 2024