Rum connoisseur interview of the week: ROBERT ELLIOTT The owner of Marauda Rum.

Rum connoisseur interview of the week:

ROBERT ELLIOTT

ROBERT ELLIOTT

The owner of Marauda Rum.

1) Who is Robert Elliott?

In relation to the world of rum, I am an outsider. And despite my efforts that could change that I doubt they ever will.

I dove into rum with only an emotional connection. I didn’t know anyone involved with it in any capacity other than its consumption.

Being an outsider drives me to learn as much as I can about rum. RumXP’s members are invaluable resources in my quest for more knowledge. It also forces me to prove being worthy of a place in the world of rum and I try to do that with the rum I bring to market.

2) The biggest achievement you personally feel you have accomplished for the rum industry.

My achievements to date are my rums. I hope in time I can point to how they have made a difference in the rum industry.

3) What made you fall in love with rum and when did it happen?   

At some point during my formative years, I acquired a perspective of what rum once was and what rum can be. Although I can point to a specific event I have memories that probably helped form my perspective; like chewing raw sugar cane and seeing a dilapidated building that once housed the works of a thriving sugar plantation.

4) What is that thing that makes you want to continue in the rum industry? 

There are many reasons why I want to continue doing the work I do. The biggest reason is my idea of what rum can be.

5) Favorite Drink + Recipe

My favorite drink is a cocktail a skilled bartender has been made with my rum.

6) Where do you see the rum industry today and in the next 5 years? 

5 years ago I asked this question to the head of marketing for one of the country’s biggest spirits distributors. He pulled a bottle of Cuban rum off his large shelf of spirits and said, “We are waiting for this.” I have to imagine that this will be by far the biggest factor in the rum industry over the next 5 years.

7) Share some (2-3) of your mentors and how they have helped you.

I rely heavily on an ever growing number of people for their advice and leadership. I am not sure I can just pick two or three as examples. I have learned that valuable advice and knowledge can come from unexpected sources so I do my best to meet and speak with as many people as possible.

8) What 3-5 things do you have on your bucket list for the next 12 month?

Exhibiting Marauda Rum at the Miami Rum Festival.

Expanding Marauda Rum’s distribution to 5 more states.

Visiting a rum distillery I have not been to yet.

9) How can people learn more about you? Website? Social Media Page?

Website: www.marauda.com,

Facebook: @maraudarum

Instagram: @maraudarum

Author: Jose Hoffman

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